4th largest consumer spending event of the year //
Mother’s Day occurs annually on the second Sunday of May and falls on May 12th in 2024. It began being celebrated in the United States in the early 20th century at the initiative of Anna Jarvis who held a memorial for her mother and then campaigned to make it a recognized holiday. Mother’s Day celebrates the mother of the family, as well as motherhood, maternal bonds and the influence of mother’s on society.
Consumer Insights
Mother’s Day comes in at #4 on the National Retail Foundation’s (NRF’s) list of top consumer spending events. The National Retail Federation (NRF) partners with Prosper Insights & Analytics to survey consumers annually about their Mother’s Day purchase plans. The data below is from their 2023 survey. They had not yet published 2024 survey results at the time of our April briefing.
While greeting cards and flowers remain steadfast as the most popular gifts, jewelry, special outings, and electronics are where the bulk of the spend will be. For the first time in four years shopping in department stores is tied with online shopping which surged during the pandemic related shut downs.
Timing
Starting in mid April, interest in Mother’s Day gifts tends to grow and typically peaks the day before. (based on 2023 data)
Marketing Resources
To help you pull together your promotional content and marketing materials quickly we’ve curated some resources to inspire your planning.
Mother’s Day Hashtags
Help your content get discovered on social media with relevant hashtags. Popular hashtags include: #happymothersday #momsday #immomsfavorite #bestmomever #shesmymomager #momiloveyou
Mother’s Day Themed Pictures
There are a number of wonderful websites that offer free photos for both commercial and noncommercial use, one of our favorites is Unsplash. Below is a small selection of the images we have curated for Mother’s Day themed content.
Click below to view and download free photos from our full Unsplash Collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.
Mother’s Day Quotes and Sayings
Pay tribute to those who carry, care, and console with quotes and sayings that honor mothers.
“Motherhood is the biggest gamble in the world. It is the glorious life force. It’s huge and scary – it’s an act of infinite optimism.” —Gilda Radner
“A mother understands what a child does not say.” —Jewish proverb
“A mom forgives us all our faults, not to mention one or two we don’t even have.” —Robert Brault
“We have a secret in our culture, and it’s not that birth is painful. It’s that women are strong.” —Laura Stavoe Harm
“A mother’s hug lasts long after she lets go.” —Unknown
“Youth fades; love droops; the leaves of friendship fall; A mother’s secret hope outlives them all.” —Oliver Wendell Holmes
“Mothers hold their children’s hands for a short while, but their hearts forever.” —Unknown
“There is no way to be a perfect mother, and a million ways to be a good one.” —Jill Churchill
“Any mother could perform the jobs of several air-traffic controllers with ease.” —Lisa Alther
“The phrase ’working mother’ is redundant.” —Jane Sellman
“I want my children to have all the things I couldn’t afford. Then, I want to move in with them.” —Phyllis Diller
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