2021 Marketing Calendar

Tackle your 2021 marketing planning with a bird’s eye view of the year. Below you’ll find a printable calendar and an overview of consumer influences to help you flesh out your plans.

Photo offered for free use by yonatan anugerah on Unsplash

2021 Marketing Planning Calendar

Our printable 2021 marketing calendar is a helpful guide for high level annual planning. It includes all US Federal Holidays and the top consumer spending events. 

If you embed on your site, we simply ask for credit and a link back →  2021 Calendar by Annum.

Monthly Briefings

The following Monthly Briefings include printable calendars of holidays and popular occasions along with consumer insights and marketing resources associated with the top annual consumer spending events.

The briefings are updated annually four months in advance. 

Year 2021, MMXXI

2021 is a common year with 365 days starting on Friday of the Gregorian calendar. It is the 2021st year of the Common Era (CE) and Anno Domini (AD) designations, the 21st year of the 3rd millennium, the 21st year of the 21st century, and the 2nd year of the 2020s decade.

International Observances

Seasons

Seasons begin on the 1st day of the month that includes the equinoxes and solstices per the meteorological definition.

Northern Hemisphere Seasons:

  • Spring – March 1 to May 31, Spring Equinox March 20
  • Summer – June 1 to August 31, Summer Solstice June 20
  • Fall – September 1 to November 30, Autumnal Equinox September 22
  • Winter – December 1 to February 29, Winter Solstice December 21

Seasons in the Southern Hemisphere are opposite to those in the Northern Hemisphere.

Covid-19 (Coronavirus) Pandemic

On March 11, 2020, the World Health Organization declared the coronavirus outbreak a pandemic. This rapidly spreading disease has changed the way we live. There are many organizations that have published online resources to help businesses navigate a path forward during this uncertain time. View the list we’ve compiled on our Covid-19 Resources page.

Top Consumer Spending Events

There are many factors that drive consumer purchases throughout the year. In order to help you optimize your marketing efforts, our printable calendars and monthly briefings are focusing on the top consumer spending events as identified and tracked by the National Retail Federation (NRF).

Below you will find consumer insights and marketing resources associated with each one of the top annual consumer spending events.

Top Consumer Spending Events bar chart
Super Bowl

Super Bowl

8th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League...

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Valentine’s Day

Valentine’s Day

5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western...

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St. Patrick’s Day

St. Patrick’s Day

A top annual consumer spending event //St. Patrick's Day, also known as the Feast of St. Patrick, is a long standing cultural...

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Easter

Easter

6th largest consumer spending event of the year //Easter arrives on April 17th in 2022. It is observed with religious services...

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Mother’s Day

Mother’s Day

4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in...

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Graduation Season

Graduation Season

A top annual consumer spending event //Late spring issues in graduation season  as folks gather to celebrate their high school...

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Father’s Day

Father’s Day

7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of June and falls on June...

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4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776...

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Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is...

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Halloween

Halloween

9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up...

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Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been...

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Thanksgiving

Thanksgiving

The official start of the holiday shopping season //Thanksgiving is a Federal Holiday which began as a day of giving thanks for...

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Hanukkah

Hanukkah

One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukah is is a Jewish holiday that is observed...

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Christmas Marketing

Christmas Marketing

Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is...

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Kwanzaa

Kwanzaa

One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed...

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