April 2021

Get your plans sorted for April. Our marketing briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources.

July Calendar featured cherry pie

Photo offered for free use by Ales Krivec on Unsplash

April Holidays & Observances

Genocide Awareness Month#genocideawarenessmonth
National Poetry Month#nationalpoetrymonth
1ThHoly Thursday#holythursday
April Fools Day#aprilfools
2F🌎World Autism Awareness Day#worldautismawarenessday
🌎International Delegate’s Day#internationaldelegatesday
Good Friday#goodfriday
3SaFind a Rainbow Day#FindARainbowDay
4Su🌎International Day for Mine Awareness an Assistance in Mine Action#morethanmines
Easter#easter
5M🌎International Day of Conscience#internationaldayofconscience
6Tu🌎International Day of Sport for Development and Peace#idsdp
7W🌎World Health Day#letstalk
National Walking Day#nationalwalkingday
🌎International Day of Reflection on the 1994 Genocide Against the Tutsi in Rwanda#preventgenocide
8ThYom Hashoah#yomhashoah
9F
10SaNational Siblings Day#NationalSiblingsDay
Encourage a Young Writer Day#EncourageAYoungWriterDay
11SuNational Pet Day#NationalPetDay
12M🌎International Day of Human Space Flight#HumanSpaceFlightDay
13TuRamadan (Apr 13 - May 13)#ramadan
14W🌎World Chagas Disease Day#WorldChagasDiseaseDay
Vaisakhi#vaisakhi
15Th
16FNational Stress Awareness Day#StressAwarenessDay
Wear Your Pajamas to Work Day#PJDay
National High Five Day#NH5D
17SaHaiku Poetry Day#HaikuPoetryDay
18SuNational Columnists' Day#NationalColumnistDay
19M
20Tu🌎Chinese Language Day#chineselanguageday
Festival of Ridván (Apr 20 - May 1)#Ridván
National Look-Alike Day#NationalLookAlikeDay
21W🌎World Creativity and Innovation Day#creativityandinnovationday
Rama Navami#ramanavami
National Administrative Professionals Day#AdministrativeProfessionalsDay
22Th🌎International Mother Earth Day#EarthDay2021
🌎International Girls in ICT Day#GirlsinICT
Take our Daughters and Sons to Work Day#COUNTONME
23F🌎World Book and Copyright Day#WorldBookDay
🌎English Language Day#englishlanguageday
🌎Spanish Language Day#spanishlanguageday
National Picnic Day#NationalPicnicDay
24Sa🌎International Day of Multilateralism and Diplomacy for Peace#diplomacyday
🌎World Immunization Week (Apr 24 - 30)#immunizationweek
Armenian Martyrs' Day#armenianmartyrsday
25Su🌎International Delegate's Day#delegatesday
🌎World Malaria Day#EndMalariaForGood
National Telephone Day#NationalTelephoneDay
26M🌎International Chernobyl Disaster Remembrance Day#chernobyldisasterday
🌎World Intellectual Property Day#WorldIPDay
Arbor Day#arborday
27TuTheravada New Year#theravadanewyear
28W🌎World Day for Safety and Health at Work#shwday
Denim Day#denimday
29ThInternational Dance Day#InternationalDanceDay
30F🌎International Jazz Day#JazzDay
Lag B'omer#lagbomer
National Adopt a Shelter Pet Day#AdoptAShelterPetDay
National Honesty Day#NationalHonestyDay
Arbor Day#arborday
🇺🇸United States Federal Holiday
🌎United Nations Observance

About April

April is the 4th month of the year and the second month of spring.

Top Consumer Spending Events

According to the National Retail Federation (NRP), Easter and Mother’s Day are the major events that drive consumer spending during the month of April. 

View the planners below for insights and resources:

Easter

Easter

6th largest consumer spending event of the year //Easter arrives on April 4th in 2021. It is observed with religious services commemorating the resurrection of Jesus from the dead and celebrated widely with egg decorating, Easter baskets, bunnies, egg hunts and family...

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Mother’s Day

Mother’s Day

4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in 2021. It began being celebrated in the United States in the early 20th century at the initiative of Anna Jarvis who held a memorial for her...

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Graduation Season

Graduation Season

8th largest consumer spending event of the year //Late spring issues in graduation season  as folks gather to celebrate their high school and college graduates. We are expecting those celebrations to take place mainly outdoors as we will still be in the midst of the...

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April Symbology

Offer personalized birthday gifts by featuring April symbology.

  • April’s birthstone is the diamond.
  • Its birth flowers are the daisy and sweetpea.
  • The zodiac signs for the month of April are Aries (ram) until April 20 and Taurus (bull) April 21 onwards.

Printable April Calendar

Click to download and print a PDF of the April calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  April Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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