April 2021
Get your plans sorted for April. Our marketing briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources.
Photo offered for free use by Ales Krivec on Unsplash
April Holidays & Observances
| Genocide Awareness Month | #genocideawarenessmonth | |||
| National Poetry Month | #nationalpoetrymonth | |||
| 1 | Th | Holy Thursday | #holythursday | |
| April Fools Day | #aprilfools | |||
| 2 | F | 🌎 | World Autism Awareness Day | #worldautismawarenessday |
| 🌎 | International Delegate’s Day | #internationaldelegatesday | ||
| Good Friday | #goodfriday | |||
| 3 | Sa | Find a Rainbow Day | #FindARainbowDay | |
| 4 | Su | 🌎 | International Day for Mine Awareness an Assistance in Mine Action | #morethanmines |
| Easter | #easter | |||
| 5 | M | 🌎 | International Day of Conscience | #internationaldayofconscience |
| 6 | Tu | 🌎 | International Day of Sport for Development and Peace | #idsdp |
| 7 | W | 🌎 | World Health Day | #letstalk |
| National Walking Day | #nationalwalkingday | |||
| 🌎 | International Day of Reflection on the 1994 Genocide Against the Tutsi in Rwanda | #preventgenocide | ||
| 8 | Th | Yom Hashoah | #yomhashoah | |
| 9 | F | |||
| 10 | Sa | National Siblings Day | #NationalSiblingsDay | |
| Encourage a Young Writer Day | #EncourageAYoungWriterDay | |||
| 11 | Su | National Pet Day | #NationalPetDay | |
| 12 | M | 🌎 | International Day of Human Space Flight | #HumanSpaceFlightDay |
| 13 | Tu | Ramadan (Apr 13 - May 13) | #ramadan | |
| 14 | W | 🌎 | World Chagas Disease Day | #WorldChagasDiseaseDay |
| Vaisakhi | #vaisakhi | |||
| 15 | Th | |||
| 16 | F | National Stress Awareness Day | #StressAwarenessDay | |
| Wear Your Pajamas to Work Day | #PJDay | |||
| National High Five Day | #NH5D | |||
| 17 | Sa | Haiku Poetry Day | #HaikuPoetryDay | |
| 18 | Su | National Columnists' Day | #NationalColumnistDay | |
| 19 | M | |||
| 20 | Tu | 🌎 | Chinese Language Day | #chineselanguageday |
| Festival of Ridván (Apr 20 - May 1) | #Ridván | |||
| National Look-Alike Day | #NationalLookAlikeDay | |||
| 21 | W | 🌎 | World Creativity and Innovation Day | #creativityandinnovationday |
| Rama Navami | #ramanavami | |||
| National Administrative Professionals Day | #AdministrativeProfessionalsDay | |||
| 22 | Th | 🌎 | International Mother Earth Day | #EarthDay2021 |
| 🌎 | International Girls in ICT Day | #GirlsinICT | ||
| Take our Daughters and Sons to Work Day | #COUNTONME | |||
| 23 | F | 🌎 | World Book and Copyright Day | #WorldBookDay |
| 🌎 | English Language Day | #englishlanguageday | ||
| 🌎 | Spanish Language Day | #spanishlanguageday | ||
| National Picnic Day | #NationalPicnicDay | |||
| 24 | Sa | 🌎 | International Day of Multilateralism and Diplomacy for Peace | #diplomacyday |
| 🌎 | World Immunization Week (Apr 24 - 30) | #immunizationweek | ||
| Armenian Martyrs' Day | #armenianmartyrsday | |||
| 25 | Su | 🌎 | International Delegate's Day | #delegatesday |
| 🌎 | World Malaria Day | #EndMalariaForGood | ||
| National Telephone Day | #NationalTelephoneDay | |||
| 26 | M | 🌎 | International Chernobyl Disaster Remembrance Day | #chernobyldisasterday |
| 🌎 | World Intellectual Property Day | #WorldIPDay | ||
| Arbor Day | #arborday | |||
| 27 | Tu | Theravada New Year | #theravadanewyear | |
| 28 | W | 🌎 | World Day for Safety and Health at Work | #shwday |
| Denim Day | #denimday | |||
| 29 | Th | International Dance Day | #InternationalDanceDay | |
| 30 | F | 🌎 | International Jazz Day | #JazzDay |
| Lag B'omer | #lagbomer | |||
| National Adopt a Shelter Pet Day | #AdoptAShelterPetDay | |||
| National Honesty Day | #NationalHonestyDay | |||
| Arbor Day | #arborday | |||
| 🇺🇸 | United States Federal Holiday | |||
| 🌎 | United Nations Observance |
About April
April is the 4th month of the year and the second month of spring.
Top Consumer Spending Events
According to the National Retail Federation (NRP), Easter and Mother’s Day are the major events that drive consumer spending during the month of April.
View the planners below for insights and resources:
Easter
6th largest consumer spending event of the year //Easter arrives on April 4th in 2021. It is observed with religious services commemorating the resurrection of Jesus from the dead and celebrated widely with egg decorating, Easter baskets, bunnies, egg hunts and family...
Mother’s Day
4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in 2021. It began being celebrated in the United States in the early 20th century at the initiative of Anna Jarvis who held a memorial for her...
Graduation Season
A top annual consumer spending event //Late spring issues in graduation season as folks gather to celebrate their high school and college graduates. We are expecting those celebrations to take place mainly outdoors as we will still be in the midst of the vaccine...
April Symbology
Offer personalized birthday gifts by featuring April symbology.
- April’s birthstone is the diamond.
- Its birth flowers are the daisy and sweetpea.
- The zodiac signs for the month of April are Aries (ram) until April 20 and Taurus (bull) April 21 onwards.
Printable April Calendar
Click to download and print a PDF of the April calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → April Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.
