Marketing Team Workshops:

Strategic Integrated Content Planning

Hands-on workshops for marketing teams wanting to align around common language, customer-centric frameworks, and a content first approach to omnichannel planning.

Integrated and Efficient Strategic Planning

When we work with marketing leaders they question how best to accomplish strategic planning during the busyness of Q4, while also monitoring the constantly changing customer landscape, managing “always on” channels, and striving to meet all the day-to-day demands of modern marketing department. Often they assign the task to one of their lead planners and put off herding cats for as long as possible. Yet, we can all agree that getting everyone at the table makes for a much stronger plan.

At Annum we are dedicated to helping marketers plan faster, smarter, and better. That’s why we offer integrated team planning workshops with proven strategic frameworks. Our workshops provide focused time for teams to step back, gain clarity, and align. They also help break down silos and foster better collaboration.

Workshops That Deliver Plans

During these hands-on workshops, we will walk through a customer-centric approach to strategic omnichannel planning that puts content first. We’ll share examples, frameworks, and hands on exercises for gaining more cohesion in your brand’s omnichannel experience.

At the end of this workshop you will have the know-how, the tools needed, and a jump start on developing a strategic content plan. You will also have a blue print for ongoing integrated tactical planning with your team.


Strategic Integrated Content Planning



Teams up to 20
+$75 each additional person


  • Establishing marketing objectives
  • Creating a prioritized content plan aligned with the customer journey
  • Developing a cross-channel content programming playbook
  • Establishing a cadence for ongoing integrated planning

Strategic Integrated Content Planning
+ Customer Centric Topic Development



Teams up to 20
+$125 each additional person

Includes all modules from the
2 hr workshop as well as:

  • For B2B brands: Content mapping by buyer role and phase of the journey
  • For B2C brands: Planning for the top 12 annual consumer spending events
  • Content need modeling

Custom Designed Workshop



Estimate to be provided
based on your needs

A custom designed session that speaks to your team’s most pressing needs

  • Choose from the listed workshop modules
  • Select from additional marketing strategy and content planning modules available upon request
  • Add follow up 1:1 Strategy Sessions

Workshops delivered via Zoom or in person. Expenses to be covered for travel outside the Minneapolis / St. Paul metro area.

Facilitated by a Senior Marketing Strategist

Patty Radford Henderson is a seasoned marketing executive, content strategist, former agency owner, sought after industry speaker, and startup founder who has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis.

Patty has held marketing leadership positions for 25+ years. She has been a speaker and educator in the industry since 2008. She founded Annum in 2020 to help marketers plan smarter. Full bio and speaking engagements

These workshops are based on Patty’s popular Digital Summit talk. From attendees:

“Best session of the summit.”
“Spoke to the exact issues I’m experiencing.”
“Really valuable, actionable information for strategic planning.”

Patty also pulls from content marketing workshop sessions she facilitated for the Minnesota Interactive Marketing Association (MIMA). From participants:

“Patty delivered as promised and more. With her easy style and confident approach, she taught the attendees how to take a strategic approach to developing their content strategy while ensuring that their brand is well-represented. During the hands on portion she walked us through her process enabling each of us to learn how to apply her approach in a practical manner. Truly an energizing learning experience from a true expert in brand and content strategy. I highly recommend this workshop for anyone who would like to further their knowledge on brand and content strategy.”

– Julie Heck, Marketing Strategy Manager CPC

Last week my team and I attended one of Patty’s content workshops and it was by far one of the best I have been to. We walked away with tangible next steps and amazing tools. She has awesome real life examples and great success stories. I really liked that she refreshed on the basics but then got right to the dirty details. Our team walked away ready to dive in and develop a solid content plan. I recommend one of Patty’s workshops or having her come in to consult your team specifically.”

– Jen Stresnak, Marketing Manager Patterson Dental

Want to learn more about our workshops?

Share a bit about your needs and we will be in touch to schedule an exploratory call.

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