CHOOSING THE RIGHT MARKETING CALENDAR

Comparison of the
“Best Marketing Calendar Software” on G2

Within the marketing calendar category on G2 there are 39 software applications listed along with our solution, Annum. We’ve categorized them and compared features to help you find the best fit.

G2’s Best Marketing Calendars Support Three Different Roles

At a high level the marketing calendars reviewed on G2 serve three different roles within the marketing function: marketing planning, project management, and content production. We have categorized them by role in order to help you hone in on the ones that best support your needs.

NOTE: G2 is the world’s largest and most trusted tech marketplace. More than 60 million people each year visit g2.com to to read and write authentic reviews about more than 100,000 software products and professional services.

Marketing Planning

These tools support strategic marketing planning, in other words, determining what needs to happen when in order to meet the marketing and business objectives. They show the duration of campaigns along with the in-market timing of tactics.

Project Management

Project management tools facilitate the execution of the marketing plan. They are designed for entering tasks, subtasks, assignees, and due dates. They show what needs to be done in order to bring the plan to life.

Content Production

Content production tools help teams create and publish content. They are designed for storing images, entering copy, and creating graphics. They facilitate asset creation, approvals, and content publishing.

For a more detailed comparison of the basic types of marketing calendars, check out our marketing calendar buyer’s guide. If you are searching for a solution specifically for project management or content production, beyond what is listed in our table, there are a wealth of options on G2 which you can explore here > calendars for project management and content production.

As you can see, there are only a few calendars designed to support strategic marketing planning and this is where we believe marketers have the greatest need and where the right tool can make the greatest impact. 

Why Choosing the Right Calendar for Marketing Planning is so Important

CMO’s cite organizational silos as the biggest internal challenge to meeting revenue targets. They’re most troublesome during tactical marketing planning because silos are inherent in the tools marketers typically use to build their plans.

Because marketing is so complicated and technically complex, marketers build plans in spreadsheets to track the distinct data sets associated with each channel. When the marketing plan is scattered across a hodgepodge of disconnected spreadsheets there’s no holistic view of the planned customer experience. No way to optimize cross-channel coverage of initiatives and campaigns. No way to connect tactics to strategy. And disconnected plans make for fractured customer journeys which means lost revenue.

As you evaluate marketing planning calendar options, look for a solution that both informs and guides the integrated planning process. It should help you work more efficiently, make more informed strategic decisions. AND it should help you create cohesive and compelling omnichannel experiences that drive more revenue.

Drive more revenue with integrated campaigns.

Annum’s marketing calendar guides the omnichannel planning process.