CHOOSE THE RIGHT MARKETING CALENDAR
Comparison of the
“Best Marketing Calendar Software” on G2
Within the marketing calendar category on G2 there are 32 software applications listed along with our solution, Annum. We’ve categorized them and compared features to help you find the best fit.
G2’s Best Marketing Calendars Support Three Different Roles
At a high level the marketing calendars reviewed on G2 serve three different roles within the marketing function: creation of the marketing plan, project management, and content creation. We have categorized them by role in order to help you hone in on the ones that best support your needs.
Based on publicly available data.
Contact us if an update is needed to the information above.
Marketing Planning
These tools support strategic marketing planning and serve as a marketing plan of record. They show the duration of campaigns along with the in-market timing of all tactics.
Project Management
Project management tools facilitate the execution of the marketing plan. They are designed for entering tasks, subtasks, assignees, and due dates. They show what needs to be done in order to bring the plan to life.
Content Development
Content Development tools help teams create and publish content. They are designed for storing images, entering copy, and creating graphics. They facilitate asset creation, approvals, and content publishing.
Beyond what is listed in our table, there are a wealth of solutions on G2 that support project management and content development. However, as you can see there are only a few designed to support strategic marketing planning and this is where we believe marketers have the greatest need.
Choosing the Right Calendar for Marketing Planning
Marketers typically use a series of spreadsheets and faked out timelines in Powerpoint decks as marketing planning calendars. We believe this is one of the main contributors to the problem of marketing silos that our industry has been struggling with for decades. Disconnected plans make for fractured customer experiences.
As you evaluate options, look for a solution that both informs and guides the integrated planning process. It should help you work more efficiently, make more informed strategic decisions. AND it should help you create cohesive and compelling omnichannel experiences that drive more revenue.
Request our Comparison of G2’s Best Marketing Calendars for Marketing Planning
Each of the seven calendars for marketing planning listed above has a different set of features and benefits and provides value in a different way. In order to help you evaluate your options, we have created a table that compares their core features.
Fill out the form below to receive a PDF which includes all G2 marketing calendars categorized by role (above), and our feature comparison of those calendars which support marketing planning. In the PDF you’ll also get a link to a Google Sheet version of both of these tables so you can customize them for your needs.
Includes a feature comparison of G2’s Best Marketing Calendars for Marketing Planning
After completing the form you will receive an email with a link to download a PDF.
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