PLAN FASTER, SMARTER. BETTER
Marketing Resources For Annual and Monthly Planning
2023 Calendar with Holidays
Our printable 2023 at a glance calendar includes all U.S. Federal Holidays and the top consumer spending events. Our 2023 bundle includes 12 monthly calendars with all the relevant holidays and observances needed for tactical planning.
Monthly Briefings
The following Monthly Briefings include printable calendars of holidays and popular occasions along with insights and marketing resources associated with the top annual consumer spending events.
Archive
Free Phone Wallpaper
A fresh perspective to inspire creative thinking.
Marketing planning is all about being strategic with timing and tactics in order to drive the desired result. When your day is tapped out with execution, it can be a real challenge to plan ahead effectively.
So, we’ve pulled together some resources to help you get organized. Our printable year-at-a-glance calendars will help you thinking broadly about your plan. And our monthly briefings provide direction for tactical strategy.
For B2C marketers our overviews of the top consumer spending events are meant to spark planning and get the creative juices flowing.
Top Annual Consumer Spending Events
According to the National Retail Federation (NRF), there are twelve major consumer spending events each year. Each is tied to either a popular holiday or a season of shopping/gift giving. If you sell to consumers we suggest you start your annual planning by defining the promotional periods for these events. You will find them called out in our printable 2023 calendar with holidays.
Once high level timing is determined, dive into our insights and resources for each spending event (featured below) and plan your approach.
Note: The NRF is the world’s largest retail trade association, and passionately advocates for the people, brands, policies and ideas that help retail thrive. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs.
Super Bowl
8th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League...
Valentine’s Day
5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western...
St. Patrick’s Day
A top annual consumer spending event //St. Patrick's Day, also known as the Feast of St. Patrick, is a long standing cultural...
Easter
6th largest consumer spending event of the year //Easter arrives on April 9th in 2023. It is observed with religious services...
Mother’s Day
4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 14th...
Graduation Season
A top annual consumer spending event //Spring issues in graduation season as folks begin searching for gift ideas and plan...
Father’s Day
7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of June and falls on June 8th...
4th of July
A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776...
Back to College
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to...
Back to School
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is...
Halloween
9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to disguise...
Winter Holidays
Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been...
Thanksgiving
The official start of the holiday shopping season //Thanksgiving is a Federal Holiday which began as a day of giving thanks for...
Hanukkah
One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukah is is a Jewish holiday that is observed...
Christmas
Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is...
Kwanzaa
One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed...
Stay focused and on schedule with your marketing efforts.