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Marketing Resources For Annual and Monthly Planning

Annual Planning Calendars

Our printable annual calendars are helpful guides for high level annual planning. They includes all US Federal Holidays and the top consumer spending events.

Monthly Briefings

The following Monthly Briefings include printable calendars of holidays and popular occasions along with consumer insights and marketing resources associated with the top annual consumer spending events.

The briefings are updated annually four months in advance. 

Archive

Marketing planning is all about being strategic with timing and tactics in order to drive the desired result. When your day is tapped out with execution, it can be a real challenge to plan ahead effectively.

So, we’ve pulled together some resources to help you get organized. Our printable year-at-a-glance calendars will help you thinking broadly about your plan. And our monthly briefings provide direction for tactical strategy. 

For B2C marketers our overviews of the top consumer spending events are meant to spark planning and get the creative juices flowing.

Top Annual Consumer Spending Events

According to the National Retail Federation (NRF), there are twelve major consumer spending events each year. Each is tied to either a popular holiday or a season of shopping/gift giving. If you sell to consumers we suggest you start your annual planning by defining the promotional periods for these events. You will find them called out in our printable 2022 marketing calendar.

Once high level timing is determined, dive into our insights and resources for each spending event (featured below) and plan your approach.

Note: The NRF is the world’s largest retail trade association, and passionately advocates for the people, brands, policies and ideas that help retail thrive. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs.

Super Bowl

Super Bowl

8th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League...

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Valentine’s Day

Valentine’s Day

5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western...

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St. Patrick’s Day

St. Patrick’s Day

A top annual consumer spending event //St. Patrick's Day, also known as the Feast of St. Patrick, is a long standing cultural...

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Easter

Easter

6th largest consumer spending event of the year //Easter arrives on April 17th in 2022. It is observed with religious services...

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Mother’s Day

Mother’s Day

4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in...

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Graduation Season

Graduation Season

A top annual consumer spending event //Late spring issues in graduation season  as folks gather to celebrate their high school...

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Father’s Day

Father’s Day

7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of June and falls on June...

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4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776...

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Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is...

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Halloween

Halloween

9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up...

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Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been...

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Thanksgiving

Thanksgiving

The official start of the holiday shopping season //Thanksgiving is a Federal Holiday which began as a day of giving thanks for...

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Hanukkah

Hanukkah

One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukah is is a Jewish holiday that is observed...

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Christmas Marketing

Christmas Marketing

Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is...

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Kwanzaa

Kwanzaa

One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed...

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