May 2021

Time to bloom. Our marketing briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources.

July Calendar featured cherry pie

Photo offered for free use by Alice Wu on Unsplash

May Holidays & Observances

Asian Pacific American Heritage Month#asianpacificamericanheritagemonth
Jewish American Heritage Month#jewishamericanheritagemonth
1SaInternational Worker's Day#intworkersday
May Day#mayday
2Su🌎World Tuna Day#worldtunaday
3M🌎World Press Freedom Day#WPFD2021
4TuInternational Firefighter's Day#InternationalFirefightersDay
National Teacher Day#thankateacher
Star Wars Day#starwarsday #maythe4th
World Asthma Day#worldasthmaday
5WCinco De Mayo#cincodemayo
6Th🌎UN Global Road Safety Week (May 6-12)#roadsafetyweek
National Nurses Day#nursesday
7FSpace Day#spaceday
World Password Day#worldpasswordday
8SaLaylat Ul-Qadr#LaylatUlQadr
🌎World Migratory Bird Day#migratorybirdday
🌎Time of Remembrance and Reconciliation for Those Who Lost Their Lives During the Second World War (May 8-9)#worldwar2remembrance
9SuMother's Day#mothersday
Europe Day#europeday
10M🌎International Day of Argania#argania
12WNational Limerick Day#nationallimerickday
National Receptionist Day#nationalreceptionistday
13ThAscension Day - Christian#ascensionday
Eid Al-Fitr - Islamic#EidAlFitr
15Sa🌎International Day of Families#familyday
16Su🌎International Day of Living Together in Peace#dayoflivingtogetherinpeace
🌎International Day of Light#internationaldayoflight
Love a Tree Day#loveatreeday
17MShavuot (May 17-18)#shavuot
🌎World Telecommunication and Information Society Day#wtisd
Day Against Homophobia & Transphobia#IDAHOT2021
18TuWear Your Pajamas to Work Day#wearyourpajamastoworkday
19WRed Nose Day#rednoseday
20Th🌎World Bee Day#worldbeeday
21F🌎International Tea Day#teaday
🌎World Day for Cultural Diversity for Dialogue and Development#culturaldiversity
National Bike to Work Day#btwd
Endangered Species Day#endangeredspeciesday
National Memo Day#nationalmemoday
22Sa🌎International Day for Biological Diversity#dayforbiologicaldiversity
23Su🌎International Day to End Obstetric Fistula#daytoendobstetricfistula
Declaration of the Báb - Bahá’í#declarationofthebáb
Pentecost - Christian#pentecost
24MNational Scavenger Hunt Day#nationalscavengerhuntday
25Tu🌎Week of Solidarity With the Peoples of Non-Self Governing Territories (May 25-31)#WorldDayforCulturalDiversity
26W🌎Vesak, The Day of the Full Moon - Buddhist#vesak
28FAscension of Bahá’u’lláh - Bahá’í#AscensionofBaháulláh
Heat Awareness Day#nofryday
Hamburger Day#hamburgerday
29Sa🌎International Day of UN Peacekeepers#internationaldayofunpeacekeepers
Paperclip Day#paperclipday
30SuAll Saints' Day - Eastern Christian#allsaintsday
31M🇺🇸Memorial Day#memorialday
🌎World No-Tobacco Day#notobacco
🇺🇸United States Federal Holiday
🌎United Nations Observance

About May

May is the 5th month of the year and the last month of spring.

Top Consumer Spending Events

May is a busy retail month with consumers planning, shopping, and prepping for Mother’s Day, Graduation Season and Father’s Day. 

View the planners below for insights and resources:

Mother’s Day

Mother’s Day

4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in 2021. It began being celebrated in the United States in the early 20th century at the initiative of Anna Jarvis who held a memorial for her...

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Graduation Season

Graduation Season

A top annual consumer spending event //Late spring issues in graduation season  as folks gather to celebrate their high school and college graduates. We are expecting those celebrations to take place mainly outdoors as we will still be in the midst of the vaccine...

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Father’s Day

Father’s Day

7th largest consumer spending event of the year //Father's Day occurs annually on the third Sunday of June and falls on June 20th in 2021. It was first celebrated in the United States in 1910 at the YMCA in Spokane, Washington by Sonora Smart Dodd. Her father,...

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May Symbology

It’s always someone’s birthday. Help your customers make their gifts more meaningful by featuring May symbology.

  • May’s birthstone is the emerald.
  • Its birth flowers are the lily of the valley and common hawthorn.
  • The zodiac signs for the month of April are Taurus (bull)  until May 19 and Gemini (twin) May 20 onwards.

Printable May Calendar

Click to download and print a PDF of the May calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  May Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

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