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May Marketing Planning Resources

We’ve gathered together the essential information you need to plan your May marketing initiatives. Stay on top of important holidays and popular occasions with our printable calendar.

Upcoming Consumer Spending Events

Access consumer insights and marketing resources to jump start your planning.

Mother’s Day

Mother’s Day

4th largest consumer spending event of the year //Mother's Day occurs annually on the second Sunday of May and falls on May 9 in 2021. It began being celebrated in the United States in the early 20th century at the initiative of Anna Jarvis who held a memorial for her...

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Graduation Season

Graduation Season

8th largest consumer spending event of the year //Late spring issues in graduation season  as folks gather to celebrate their high school and college graduates. We are expecting those celebrations to take place mainly outdoors as we will still be in the midst of the...

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Father’s Day

Father’s Day

7th largest consumer spending event of the year // Father's Day occurs annually on the third Sunday of June and falls on June 20th in 2021. It was first celebrated in the United States in 1910 at the YMCA in Spokane, Washington by Sonora Smart Dodd. Her father,...

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4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776 declaration that the 13 American colonies at war with Great Britain were now united, free, and independent sovereign states. By signing the...

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The 12 Top Consumer Spending Events of 2021

Plan your major marketing initiatives with this high level overview.

2021 CALENDAR →

Navigating the COVID-19 Pandemic

From SBA guidance to free marketing graphics and signs,

RESOURCES THIS WAY →

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