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December Marketing Planning Resources

We’ve gathered together the essential information you need to plan your December marketing initiatives. Stay on top of important holidays and popular occasions with our printable calendar.

Top Consumer Spending Events of December

Access consumer insights and marketing resources to jump start your planning.

Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been considered the official start of the holiday shopping season for the vast majority. However, this year it's been noted that holiday shopping...

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Hanukkah

Hanukkah

One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukkah is is a Jewish holiday that is observed for eight nights and days, starting on the 25th day of Kislev according to the Hebrew calendar. Hanukkah begins the evening of Thursday,...

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Christmas

Christmas

Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is celebrated on December 25th with Christmas decorations, the exchange of Christmas cards, gift giving, Christmas music, Christmas trees, special...

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Kwanzaa

Kwanzaa

One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed from December 26 to January 1, culminating in gift-giving and a traditional meal. On each of the seven nights of Kwanzaa, the family gathers...

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November Briefing for Last Minute Planners

Find insights and resources to help you carve out your November plans, always with a downloadable planning calendar.     Check it out →

A Whole New Year Means Time to Hit Restart. 

Plan your major marketing initiatives with this high level overview.

2021 CALENDAR →

Navigating the COVID-19 Pandemic

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