Our Marketing Calendar Software Will Transform Your Planning Process


What makes our solution different from other marketing calendar applications? Annum was purpose built for strategic cross-channel planning.

Scroll down for a walk through of our core features.


Get everyone and everything on the same page

Our patent-pending marketing calendar software elegantly displays all initiatives, campaigns, channels, content, online and offline tactics in one unified calendar view to center the cross-functional team on the omnichannel customer experience.

Marketing Calendar Software
Marketing Calendar Software


See the big picture with a visual on alignment, gaps, and workload by channel

See all in-market activities stacked by channel and categorized by tactic type in a multi-month timeline that expands to encompass a full annual plan.

C-suite presentation ready.



Turn on holidays and observances with a click

See popular cultural events in context so you can be more strategic with timing and  relevant in your communications. 

Marketing Calendar Software
Marketing Calendar Software


Plan cross-channel campaigns with ease

Set up a campaign. As you add tactics tag them to it. Use a filter to create a strategic view isolating the campaign so you can check cross-channel coverage, identify opportunities and gaps, and create a stronger integrated plan.

Want to see our marketing planning calendar in action?


Manage your budget simultaneously

Enter expenses at the tactic level and see rolled up budget summaries by month and by channel and tactic type. No need for a separate budget spreadsheet, our marketing calendar software makes budget management easy.

Marketing Calendar Software
Marketing Calendar Software


Create a connected calendar structure for your enterprise

Set up parent-child calendar relationships to share overarching plans and templates with multiple business unit calendars. View multiple business unit calendars side by side. Gain full visibility across your entire organization.
Learn more.

Tactics with the house icon are associated with the Lead Plan. Tactics with acronyms are associated with Nested Plans.


Automate workflow from planning to execution

Through our partnership with Workato we offer 2-way sync with project management and production applications so you can automatically aggregate all tactics for strategic integrated marketing planning. No more double data entry. Learn More

Marketing Calendar Software

Annum’s dynamic data model and marketing calendar software are patent pending.

“There isn’t another tool on the market that tops it and does what you need. We like how it’s pre-built for marketers (with channels, campaigns, tactics), easy to use, color coordinated, and customizable. The several views help our multiple stakeholders get the exact view they are looking for and help them understand our campaigns and objectives.

It’s been essential to our marketing success!”

– Ashley R, Capterra Review


Our pricing plans scale to accommodate all, from small teams to complex enterprise organizations


Case Studies

Hear how Annum transforms planning by empowering strategic cross-channel decision making


How We Compare

Learn what makes Annum different from other marketing calendar applications


It’s time you had the right tool for the job.

Get the visibility you’ve been striving for with our integrated marketing calendar software.

FAQs about our Marketing Calendar Software

Can you use Annum's calendar software for creation of an annual marketing plan?

Yes. Annum’s timeline or flow view shows multiple months by week and can be expanded to show a full year or more. Strategic initiatives run across the top and tactics stacked by channel (i.e. website, email, social media, signage, paid search, events, etc.) run vertically down the page. Start by blocking out timing for key initiatives (campaigns, promotions, monthly themes, and other key events) across the entire year to get the strategy for your annual plan set. Then have team members enter their supporting tactics on a rolling basis either quarterly or monthly.

What size marketing team is Annum best for?

Annum was designed to empower strategic integrated marketers working to optimize the omnichannel customer experience. Whether you are a team of one managing all the channels or work in a larger enterprise with multiple independent business units, we have a plan structure and pricing option to support your needs. 

Does Annum support collaboration with external agency partners and consultants?

Yes. Annum was designed specifically to support integrated planning across channels and departments, and with external partners. Simple let your agency partners know you no longer want their plans delivered via spreadsheet. Invite them as contributors to Annum and set their edits rights up according to the marketing channels they are managing for you. That way they can see everything that is going on but can only add and edit in the channels they are responsible for. You can read about how one of our customers used Annum to collaborate with their three agency partners in this case study.

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