Get Buy-in for Adopting Annum’s
Integrated Marketing Software
& Transform Your Planning Process


Use our Business Case Template to present a thorough and persuasive proposal for modernizing your approach to marketing planning so you can deliver better results.

Make the Business Case for Smashing Silos and Leaving Your Spreadsheet Wrangling Days Behind

Step #1 to smashing silos, gaining alignment, and building more cohesive and compelling customer experiences that drive more revenue — is getting everything and everyone on the same page. Annum was designed to empower strategic marketers with the visibility and frameworks they need to foster cross-channel collaboration, build stronger integrated plans, and drive more revenue.

If you are looking to transform your planning process and need to gain buy-in from other stakeholders in your organization, we’ve created a Business Case Template to give you a jump start in pulling your thoughts and proposal together. Our template is a Google Doc that you can copy and customize as appropriate. It includes the following topics: objective, proposed change, situation analysis, chosen solution, solutions evaluated, plan for becoming more customer-centric, investment, and risks.

How to Use Our Template for Presenting a Business Case

As I’ve learned throughout my career when you present a solution to a problem, or recommend a more effective approach or tool you will more likely than not be tasked with leading implementation. So be prepared to roll your sleeves up. Leading a team through an operational transformation is a great achievement and resume builder.

If leading the charge automatically falls under someone else’s role, present your business case to them first to get their input and enlist their support in getting buy-in across the organization.

And tailor the presentation of the business case to the priorities of your audience. Senior executives are often more interested in high-level strategic implications and financial outcomes, while operational managers prioritize feasibility and implementation details.


  1. Complete the form to access our Business Case Template
  2. Customize the template to align with your needs, requirements, and business priorities
  3. Schedule time to present your business case to key stakeholders and ultimately the decision maker
  4. Present your case, follow up on any questions that arise
  5. Get your answer
    • If you don’t get approval to move forward when you present a business case don’t despair. There are many factors involved in decisions impacting business operations. Think of your efforts as planting the seeds of changes. Get feedback on how you presented the business case and ask what is needed in order to secure approval
    • If you do get the approval, find out what is required to finalize the purchase process, create an implementation plan, and start moving things forward

Customizing our Business Case Template

A few sections of note:

    • Front Cover: Add your corporate logo, date and name
    • Current Tools and Proposed Change (bottom of page 2): Enter the tools you will be replacing or integrating with in the left hand column, remove rows that don’t apply
    • Solutions Evaluated (top of page 7): Enter the other tools you have assessed, along with their pros and cons (For your reference: Annum’s Comparison of the “Best Marketing Calendar Software” on G2)
    • Investment (middle of page 7): Customize to reflect the plan you want to move forward with and associated costs, Contact Annum Sales for an estimate as needed. As appropriate, list the tools you will be sunsetting and associated annual subscription costs
    • Implementation Plan (add as appropriate): Small teams often find our self-serve guides to be all they need to get up and running. A supplemental Zoom training can be added as appropriate. For larger teams we offer Concierge Onboarding which includes consulting on channel customization and a series of 4 onboarding/training sessions. We also offer a Pilot Program with staged roll-out for enterprise organizations. Contact Annum Sales to learn learn more

Request a Copy of Annum’s Business Case Template

After completing the form you will instantly be redirected to Google Docs where you can make a copy of our Business Case Template and add it to your Google Drive for customization. You will also receive a link to it via email.

By completing this form you are opting in to receive email communications from Annum.

Good luck!

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