Our July 2021 briefing is here to help you with tactical planning for the month. Below you’ll find a calendar of popular holidays and occasions along with a with a deep dive into the top consumer spending events of July.
July Holidays & Observances
|National Ice Cream Month||#NationalIceCreamMonth|
|1||Th||🌎||International Joke Day||#TellAJoke|
|National Postal Worker Day||#NationalPostalWorkerDay|
|2||F||World UFO Day||#WorldUFODay|
|3||Sa||🌎||International Day of Cooperatives||#InternationalDayofCooperatives|
|4||Su||🇺🇸||Independence Day||#FourthofJuly #4thofJuly #IndependenceDay|
|5||M||🇺🇸||Independence Day (Observed)||#IndependenceDay|
|6||Tu||International Kissing Day||#InternationalKissingDay|
|7||W||World Chocolate Day||#WorldChocolateDay|
|8||Th||National Video Game Day||#NationalVideoGameDay|
|9||F||Martyrdom of the Báb - Bahá’í||#MartyrdomoftheBab|
|11||Su||🌎||World Population Day||#WorldPopulationDay|
|Cheer Up the Lonely Day||#CheerUpTheLonelyDay|
|13||Tu||Ullambana - Buddist (July 13 -15)||#Ullambana #Obon|
|National French Fry Day||#NationalFrenchFryDay|
|Shark Awareness Day||#SharkAwarenessDay|
|15||Th||Get to Know Your Customers Day||#GetToKnowYourCustomersDay|
|World Youth Skills Day||#WYSD #WorldYouthSkillsDay|
|Give Something Away Day||#GiveSomethingAwayDay|
|17||Sa||World Emoji Day||#WorldEmojiDay|
|Record Store Day||#recordstore|
|18||Su||Nelson Mandela International Day||#MandelaDay|
|Tisha B'Av - Jewish||#TishaBAv|
|National Ice Cream Day||#NationalIceCreamDay|
|20||Tu||🌎||World Chess Day||#Chess|
|Eid al-Adha - Islamic||#EidalAdha|
|National Lollipop Day||#NationalLollipopDay|
|22||Th||National Hammock Day||#NationalHammockDay|
|24||Sa||Dharma Day - Buddist||#DharmaDay #Buddha|
|National Tequila Day||#NationalTequilaDay|
|26||M||Americans with Disabilities Act (ADA) Day||#ThanksToTheADA|
|28||W||🌎||World Hepatitis Day||#WorldHepatitisDay #HepAware #Hepatitis|
|30||F||🌎||International Day of Friendship||#FriendshipDay|
|🌎||World Day against Trafficking in Persons||#EndHumanTrafficking|
|Talk in an Elevator Day||#TalkInAnElevatorDay|
|🇺🇸||United States Federal Holiday|
|🌎||United Nations Observance|
July is the 7th month of the year and commences the 2nd half of the year. It is the 2nd month of summer and on average the warmest month in most of the Northern Hemisphere. “Dog days” are considered to begin in early July in the Northern Hemisphere, when the hot sultry weather of summer usually starts.
Top Consumer Spending Events
July is host to Independence Day / the 4th of July which is a top annual consumer spending event according to the National Retail Federation (NRF).
Back to College and Back to School shopping also begin in July (or sooner) for just over 3 out of 5 parents according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on NRF’s list after the winter holidays.
See below for planning insights and resources:
A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776 declaration that the 13 American colonies at war with Great Britain were now united, free, and independent sovereign states. By signing the...
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...
Birthdays drive gift giving year round. If you are able, tying into July symbology is a simple and helpful way to merchandise personalized gift options.
- July’s birthstone is the ruby, which symbolizes contentment.
- Its birth flowers are the Larkspur or the Water Lily.
- The zodiac signs for the month of July are Cancer (crab) until July 21 and Leo (lion) July 22 onwards.
Printable July Calendar
Click to download and print a PDF of the July calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → July Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.