July 2020

Our July 2020 briefing is here to help you with tactical planning for the month. Below you’ll find a calendar of popular holidays and occasions along with a with a deep dive into the top consumer spending events of July.

July Calendar featured cherry pie

Photo offered for free use by Lucy Heath on Unsplash

July Holidays & Observances

National Ice Cream Month#NationalIceCreamMonth
1W🌎Tell A Joke Day#TellAJoke
National Postal Worker Day#NationalPostalWorkerDay
2ThWorld UFO Day#WorldUFODay
3F🇺🇸Independence Day (Observed)#IndependenceDay
4Sa🇺🇸Independence Day / 4th of July#FourthofJuly #4thofJuly #IndependenceDay
🌎International Day of Cooperatives#InternationalDayofCooperatives
5SuDharma Day#DharmaDay #Buddha
6MInternational Kissing Day#InternationalKissingDay
6M
7TuWorld Chocolate Day#WorldChocolateDay
8WNational Video Game Day#NationalVideoGameDay
9Th17th of Tammuz#Fastof17Tammuz
Martyrdom of the Báb#MartyrdomoftheBab
10F
11Sa🌎World Population Day#WorldPopulationDay
Cheer Up the Lonely Day#CheerUpTheLonelyDay
12SuMalala Day#MalalaDay
13MUllambana (July 13-15)#Ullambana #Obon
National French Fry Day#NationalFrenchFryDay
14TuBastille Day#BastilleDay
15WTax Day#TaxDay #TaxSeason #Taxes
World Youth Skills Day#WYSD #WorldYouthSkillsDay
Give Something Away Day#GiveSomethingAwayDay
16ThGet to Know Your Customers Day#GetToKnowYourCustomersDay
17FWorld Emoji Day#WorldEmojiDay
18SaNelson Mandela International Day#MandelaDay
19SuNational Ice Cream Day#NationalIceCreamDay
20M🌎World Chess Day#Chess
National Lollipop Day#NationalLollipopDay
21Tu
22WNational Hammock Day#NationalHammockDay
23Th
24FNational Tequila Day#NationalTequilaDay
25Sa
26SaAmericans with Disabilities Act (ADA) Day#ThanksToTheADA
Parents' Day#ParentsDay
27M
28Tu🌎World Hepatitis Day#WorldHepatitisDay #HepAware #Hepatitis
29WTisha B'Av Eve#TishaBAv
30Th🌎International Day of Friendship#FriendshipDay
🌎World Day against Trafficking in Persons#EndHumanTrafficking
Tisha B'Av#TishaBAv
31FEid al-Adha (July 31- Aug. 3)#EidalAdha
Talk in an Elevator Day#TalkInAnElevatorDay
🇺🇸United States Federal Holiday
🌎United Nations Observance

About July

July is the 7th month of the year and commences the 2nd half of the yearIt is the 2nd month of summer and on average the warmest month in most of the Northern Hemisphere.  “Dog days” are considered to begin in early July in the Northern Hemisphere, when the hot sultry weather of summer usually starts.

Top Consumer Spending Events

July is host to Independence Day / the 4th of July which is a top annual consumer spending event according to the National Retail Federation (NRF).

Back to College and Back to School shopping also begin in July (or sooner) for just over 3 out of 5 parents according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on NRF’s list after the winter holidays.

See below for planning insights and resources:

4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776 declaration that the 13 American colonies at war with Great Britain were now united, free, and independent sovereign states. By signing the...

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Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

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July Symbology

Birthdays drive gift giving year round. If you are able, tying into July symbology is a simple and helpful way to merchandise personalized gift options.

  • July’s birthstone is the ruby, which symbolizes contentment.
  • Its birth flowers are the Larkspur or the Water Lily.
  • The zodiac signs for the month of July are Cancer (crab) until July 21 and Leo (lion) July 22 onwards.

Printable July Calendar

Click to download and print a PDF of the July calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  July Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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