July 2021

Our July 2021 briefing is here to help you with tactical planning for the month. Below you’ll find a calendar of popular holidays and occasions along with a with a deep dive into the top consumer spending events of July.

July Calendar featured cherry pie

Photo offered for free use by Lucy Heath on Unsplash

July Holidays & Observances

National Ice Cream Month#NationalIceCreamMonth
1Th🌎International Joke Day#TellAJoke
National Postal Worker Day#NationalPostalWorkerDay
2FWorld UFO Day#WorldUFODay
3Sa🌎International Day of Cooperatives#InternationalDayofCooperatives
4Su🇺🇸Independence Day#FourthofJuly #4thofJuly #IndependenceDay
5M🇺🇸Independence Day (Observed)#IndependenceDay
6TuInternational Kissing Day#InternationalKissingDay
7WWorld Chocolate Day#WorldChocolateDay
8ThNational Video Game Day#NationalVideoGameDay
9FMartyrdom of the Báb - Bahá’í#MartyrdomoftheBab
11Su🌎World Population Day#WorldPopulationDay
Cheer Up the Lonely Day#CheerUpTheLonelyDay
12MMalala Day#MalalaDay
13TuUllambana - Buddist (July 13 -15)#Ullambana #Obon
National French Fry Day#NationalFrenchFryDay
14WBastille Day#BastilleDay
Shark Awareness Day#SharkAwarenessDay
15ThGet to Know Your Customers Day#GetToKnowYourCustomersDay
World Youth Skills Day#WYSD #WorldYouthSkillsDay
Give Something Away Day#GiveSomethingAwayDay
17SaWorld Emoji Day#WorldEmojiDay
Record Store Day#recordstore
18SuNelson Mandela International Day#MandelaDay
Tisha B'Av - Jewish#TishaBAv
National Ice Cream Day#NationalIceCreamDay
20Tu🌎World Chess Day#Chess
Eid al-Adha - Islamic#EidalAdha
National Lollipop Day#NationalLollipopDay
22ThNational Hammock Day#NationalHammockDay
24SaDharma Day - Buddist#DharmaDay #Buddha
National Tequila Day#NationalTequilaDay
25SuParents’ Day#ParentsDay
26MAmericans with Disabilities Act (ADA) Day#ThanksToTheADA
28W🌎World Hepatitis Day#WorldHepatitisDay #HepAware #Hepatitis
30F🌎International Day of Friendship#FriendshipDay
🌎World Day against Trafficking in Persons#EndHumanTrafficking
Talk in an Elevator Day#TalkInAnElevatorDay
🇺🇸United States Federal Holiday
🌎United Nations Observance

About July

July is the 7th month of the year and commences the 2nd half of the yearIt is the 2nd month of summer and on average the warmest month in most of the Northern Hemisphere.  “Dog days” are considered to begin in early July in the Northern Hemisphere, when the hot sultry weather of summer usually starts.

Top Consumer Spending Events

July is host to Independence Day / the 4th of July which is a top annual consumer spending event according to the National Retail Federation (NRF).

Back to College and Back to School shopping also begin in July (or sooner) for just over 3 out of 5 parents according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on NRF’s list after the winter holidays.

See below for planning insights and resources:

4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776 declaration that the 13 American colonies at war with Great Britain were now united, free, and independent sovereign states. By signing the...

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Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

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July Symbology

Birthdays drive gift giving year round. If you are able, tying into July symbology is a simple and helpful way to merchandise personalized gift options.

  • July’s birthstone is the ruby, which symbolizes contentment.
  • Its birth flowers are the Larkspur or the Water Lily.
  • The zodiac signs for the month of July are Cancer (crab) until July 21 and Leo (lion) July 22 onwards.

Printable July Calendar

Click to download and print a PDF of the July calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  July Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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