ALIGN FOR BETTER OUTCOMES
5 Point Guide to
Smashing Organizational Silos
In a report from the CMO Council and Televerde, organizational silos are cited by CMOs as the biggest internal challenge to meeting revenue targets.
Gain Alignment and Drive More Revenue
Today’s consumers and business buyers shop across multiple channels and devices and are bombarded with information. Organizational silos are a direct result of the proliferation of these channels and how complex the marketing, sales, and support of products has become.
Brands planning and working in silos end up falling behind due to missed opportunities, miscues, wasted time, and fractured customer journeys. Only brands that deliver integrated omnichannel experiences can cut through the content clutter. According to recent research by Omnisend, “marketers using three or more channels in a campaign earned a 494% higher order rate than those using a single-channel campaign.”
What You’ll Get
This guide is based on over 25 years of strategic marketing leadership experience combined with countless conversations with business executives. It was created to help teams apply a customer-centric approach to strategic planning so that they can gain cross-channel and cross-departmental alignment, develop stronger integrated plans, deliver a cohesive and compelling omnichannel customer experience, and drive better results.
In the guide you will find practical tips and proven frameworks for:
- Adopting a customer-centric approach
- Setting overarching marketing objectives
- Understanding your customer’s content needs at each phase of their journey
- Establishing a prioritized content plan
- Setting up integrated systems for cross-channel and cross-departmental collaboration
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