INTEGRATED MARKETING CALENDAR
The Best Software for Strategic Integrated Marketing Planning
Bring all campaigns, channels, content, online and offline tactics together in one unified view so you can:
- Identify opportunities and gaps
- Build more cohesive customer experiences
- Drive more revenue
Get everyone and everything on the same page
Annum’s marketing calendar centers cross-functional teams on the omnichannel customer experience for strategic integrated planning
Intuitively guides
integrated planning
with color-coding by channel, strategic tagging, and drag and drop changes
Empowers cross-channel
decision making
with views filterable by campaign, target audience segment, and more
Helps teams learn,
adapt, and optimize
by serving as a fully complete historical marketing plan of record
View cultural events and insights in context
Be more relevant in your communications and more strategic with your timing by turning on Annum’s Calendars of Interest to see holidays, observances, and seasonal customer insights in context within the marketing calendar views.
Simultaneously manage your budget
Set an annual budget and enter estimates and actuals at the tactic level. See the numbers roll up by channel, tactic type, and month. Keep the budget in sync with your marketing plan to empower fiscally responsible decision making.
Learn & adapt with a historical plan of record
Annum’s perpetual calendar makes it easy to reference your historical data. View past months to assess how tactics contributed to results so you can optimize your approach. Easily ramp up and transfer knowledge to new team members.
Ensure business unit alignment
For complex enterprise organizations, Annum offers Lead and Nested Plans in a connected structure with discreet business unit calendars that roll up to an overarching and filterable enterprise-wide view.
Annum’s omnichannel marketing calendar integrates with 1000+ applications
to automatically aggregate tactics buried in project management apps while keeping people working in their preferred tools
What our customers love about our integrated marketing calendar
“Now all the other calendars and spreadsheets are gone, and no need for reminders; it’s all in Annum. With Annum, I have one place to look, one system instead of all my madness everywhere. I no longer feel like I might be forgetting something.”
Hailey L, Brand and Project Activation Officer
> Case Study
“It makes me a better contact planner. Having to select the marketing objective, target audience, and journey phase for each tactic makes planning more intentional. If you can’t connect a tactic to strategy you start asking whether you should be doing it.”
Meg K, Marketing Communications Coordinator
> Case Study
“Annum is a single, visual dashboard of strategy in action. Having a central gathering point of cross channel activity keeps all stakeholders on the same page, provides for greater clarity and consistency, and most importantly ensures best, repeatable outcomes.”
Brian M, General Manager
> Case Study
For Small, Mid-sized, and Large Teams
Annum’s integrated marketing planning calendar scales to meet your needs as you add team members and grow your martech stack
For Complex Enterprise Organizations
Annum expands into a parent-child connected calendar system for full enterprise-wide visibility down to the business unit
You’re already marketing across multiple channels.
To drive more revenue, these channels need to work together to advance the customer journey.
Gain alignment and drive more revenue
Streamline communication, foster cross-channel collaboration,
and create more cohesive customer experiences with Annum’s integrated marketing calendar
FRACTURED PLANNING PROCESS?
Get Our 5 Point Guide to Smashing Organizational Silos
Our action oriented guide covers the 5 critical components to gaining alignment and transforming your planning process from channel-centric to customer-centric. It will help you create an action plan for adopting an integrated omnichannel approach to planning that advances the customer journey and drives more revenue.
Integrated Marketing Calendar FAQs
How does Annum's integrated marketing calendar work?
Annum’s dynamic data model is organized by marketing channel and shifts to give you the visibility and insights you need to make informed decisions both at a high level and when you are in deep in the details. See your plans by time of day, within context of a full month, or running across a multi-month timeline. Set up key initiatives such as campaigns, promotions, monthly themes, and key dates. See these components of your strategy running across the top of all views. Connect tactics to your key initiatives and filter by them to optimize cross-channel coverage. Also, tag and filter tactics by strategic priorities such as journey phase, marketing objective, and target audience segment. Click into each initiative and tactic to see its supporting data. View a brief demo.
Why do we need an integrated marketing calendar when we already have a project management tool?
Project management tools are designed to help coordinate and enhance the efficiency of task execution. They show team members their current to-do lists, tasks, subtasks, due dates, and project assets. Once completed, tasks are hidden in order to only show only what needs to be worked on next.
Because they are not designed for strategic integrated planning, there’s no way to see the holistic customer experience. There is no way to see everything that’s in market today, what’s planned for next month, or what was in market last month. There’s no way to check cross-channel coverage of a campaign or to identify gaps, overlaps and opportunities in the plan. When teams are only working in project management tools and don’t have a unified marketing plan of record, they lose control of the customer experience.
Annum’s marketing calendar was designed specifically for strategic integrated planning. It shows what initiatives and tactics are planned to happen when in order to achieve the marketing and business objectives. Once the strategic tactical plan is approved, the team moves into implementation. Project plans are created and tactics are broken down into tasks and subtasks. This is where project management tools come into play and Annum automates the workflow with custom integrations.
Learn more about how Annum’s integrated marketing calendar compare to other marketing planning tools.
Does Annum's marketing calendar integrate with project management tools?
Yes! We’ve partnered with Workato, the leading intelligent integration and workflow automation solution to offer 2-way syncing with 1000+ apps. By setting up bidirectional syncs between Annum’s integrated marketing calendar and project management apps you can automatically aggregate all in market tactics for strategic cross-channel planning while keeping people working in their preferred tools. Learn more about our integration services.
How long does it take to get up and running on Annum's integrated marketing calendar?
Annum was designed by a seasoned marketing leader and strategist and purpose built to guide integrated planning. Customers constantly remark about how intuitive Annum’s marketing calendar software is. That said, implementation time varies by team size and how sophisticated current planning processes are. Small teams typically begin planning immediately. For larger teams utilizing our Lead and Nested connected calendar structure, we offer concierge onboarding which includes a sequence of four weekly training sessions to ensure their admins and contributors are set up for success.
In all cases we recommended integrated planning best practices to foster alignment and cross-channel collaboration. These frameworks can be found in our 5 Point Smash Your Silos Guide which is available to download for free.
Can I export the plan from Annum's integrated marketing planning calendar?
All calendar views within Annum can be exported as PDFs by using your browsers print function. The complete plan can also be exported as a CSV file by providing a date range.
