We’ve pulled together this 2020 calendar to help you plan your major marketing initiatives throughout the year. Below you’ll find an overview of key factors coloring the consumer and retail landscape along with a downloadable calendar to help map out your plans.
2020 Planning Calendar
Our printable 2020 calendar is a helpful guide for high level annual planning. It lists all US Federal Holidays and the top 12 consumer spending events by month. (View Monthly Briefings for additional holidays and occasions.)
If you embed on your site, we simply ask for credit and a link back → 2020 Calendar by Annum.
The following 2020 Monthly Briefings include major holidays and popular occasions with consumer insights and marketing resources for the top 12 annual consumer spending events.
Year 2020, MMXX
2020 is a leap year with 366 days starting on Wednesday of the Gregorian calendar. It is the 2020th year of the Common Era (CE) and Anno Domini (AD) designations, the 20th year of the 3rd millennium, the 20th year of the 21st century, and the 1st year of the 2020s decade.
According to the meteorological definition, seasons begin on the 1st day of the month that includes the equinoxes and solstices.
Northern Hemisphere Seasons:
- Spring – March 1 to May 31, Spring Equinox March 19
- Summer – June 1 to August 31, Summer Solstice June 20
- Fall – September 1 to November 30, Autumnal Equinox September 22
- Winter – December 1 to February 29, Winter Solstice December 21
Seasons in the Southern Hemisphere are opposite to those in the Northern Hemisphere.
Covid-19 (Coronavirus) Pandemic
The World Health Organization declared the coronavirus outbreak a Public Health Emergency of International Concern on January 30, 2020, and a pandemic on March 11, 2020. This rapidly spreading disease has issued in a new era of executive orders at the federal and state levels that have shuttered businesses, required people to shelter-in-place, and delivered guidelines for social distancing, washing hands, and the use of face masks to contain the spread of the disease.
Businesses are struggling to accommodate the executive orders and shift their models with the changes in consumer demand. Since the Great Depression, there has not been this serious an economic and social disruption and path to a recession.
There are many organizations that have published online resources to help businesses navigate a path forward during this uncertain time. View the list we’ve compiled on our Covid-19 Resources page.
Presidential Election & Party Conventions
For the United States, 2020 marks the 59th presidential election and a year of campaigning leading up to election day in early November.
August 17-20, 2020 – 2020 Democratic National Convention online. Originally scheduled for July 13-16, 2020, delayed to due to the effects of the COVID-19 pandemic)
August 24 to 27, 2020 – 2020 Republican National Convention in Washington, DC
Tuesday, November 3, 2020 – United States 59th Presidential Election
Top Consumer Spending Events
For businesses selling to consumers, there are many factors that drive purchases throughout the year. In order to help you optimize your marketing efforts, we are focusing on the top consumer spending events as identified and tracked by the National Retail Federation (NRF).
The NRF is the world’s largest retail trade association, and passionately advocates for the people, brands, policies and ideas that help retail thrive. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs.
From the NRF, “Since 2003, the NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School.” You’ll find these events on our printable 2020 Calendar and within our Monthly Briefings.
Stay focused and on schedule with your marketing efforts.