Our briefing includes everything you need to prep for August 2020 including a printable calendar of popular holidays and occasions, consumer insights and marketing resources.
August Holidays & Observances
August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather. With closures, social distancing, and safety protocols in place Americans will be taking what they can get, even if it’s simply a work off week to decompress and soak up the sun.
Top Consumer Spending Events
Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.
View the planners below for insights and resources:
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...
It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.
- August’s birthstones are peridot, sardonyx, and spinel.
- Its birth flowers are the gladiolus or poppy.
- The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.
Printable August Calendar
Click to download and print a PDF of the August calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → August Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.