August 2022 Calendar

Our briefing includes everything you need to prep for August 2022 including a printable calendar of popular holidays and occasions, consumer insights, and marketing resources. 

July Calendar featured cherry pie

Photo offered for free use by Kevin Schmid on Unsplash

August 2022 Holidays & Observances

National Back to School Month
Black Business Month
National Wellness Month
National Immunization Awareness Month
National Breast Feeding Month
1M🌎World Breastfeeding Week (Aug. 1 - 7)
Respect For Parents Day
National Girlfriends Day
2TuNational Coloring Book Day
National Night Out
3WBlack Women's Equal Pay Day
National Watermelon Day
4Th
5FInternational Beer Day
6SaNational Root Beer Float Day
7SuTish’a B’Av - Jewish
International Assistance Dog Week (Aug. 7 - 13)
National Farmers Market Week (Aug. 7 - 13)
8MInternational Cat Day
Ashura - Islamic
9Tu🌎International Day of the World's Indigenous Peoples
National Book Lovers Day
10WNational Lazy Day
International Assistance Dog Week (Aug. 7 - 13)
11ThNational Son and Daughter Day
Raksha Bandhan - Hindu
12F🌎International Youth Day
World Elephant Day
13SaInternational Lefthanders Day
14SuNational Financial Awareness Day
15MNational Relaxation Day
16TuNational Tell a Joke Day
17WNational Nonprofit Day
18Th
19F🌎World Humanitarian Day
World Photo Day
Krishna Janmashtami (also known as Jayanti) - Hindu
20SaNational Lemonade Day
21Su🌎International Day of Remembrance and Tribute to the Victims of Terrorism
National Senior Citizens Day
22M🌎International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief
23Tu🌎International Day for the Remembrance of the Slave Trade and Its Abolition
Hashtag Day
24W
25Th
26FNational Women's Equality Day
National Dog Day
27Sa
28SuAugust 28th
National Red Wine Day
29M🌎International Day Against Nuclear Tests
30Tu🌎International Day of the Victims of Enforced Disappearances
31WInternational Day for People of African Descent
Ganesh Chaturthi - Hindu
🇺🇸United States Federal Holiday
🌎United Nations Observance

About August

August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather. 

Top Consumer Spending Events

Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.

View the planners below for insights and resources:

Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

read more

August Symbology

It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.

  • August’s birthstones are peridotsardonyx, and spinel.
  • Its birth flowers are the gladiolus or poppy.
  • The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.

Printable August 2022 Calendar

Click to download and print a PDF of the August calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  August Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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