August 2020

Our briefing includes everything you need to prep for August 2020 including a printable calendar of popular holidays and occasions, consumer insights and marketing resources. 

July Calendar featured cherry pie

Photo offered for free use by Kevin Schmid on Unsplash

August Holidays & Observances

National Back to School Month#NationalBacktoSchoolMonth #BacktoSchoolMonth
Black Business Month#BlackBusinessMonth
National Wellness Month#WellnessMonth
National Immunization Awareness Month#IVax2Protect
National Breast Feeding Month#BreastfeedingAwarenessMonth
1SaRespect For Parents Day#RespectforParentsDay
National Girlfriends Day#NationalGirlfriendsDay
🌎World Breastfeeding Week (Aug. 1-7)#WorldBreastfeedingWeek #NormalizeBreastfeeding
2SuInternational Assistance Dog Week (Aug. 2-8)#ServiceDog
National Coloring Book Day#NationalColoringBookDay
National Farmer's Market Week (Aug. 2-8)#FarmersMarketWeek
3MRaksha Bandhan#RakshaBandhan #Rakhi
National Watermelon Day#WatermelonDay
4TNational Night Out (NNO recommends Oct. 6)#NationalNightOut
6ThNational Root Beer Float Day#RootbeerFloatDay
7FInternational Beer Day#InternationalBeerDay
8SaInternational Cat Day#InternationalCatDay
9Su🌎International Day of the World's Indigenous Peoples#WeAreIndigenous #IndigenousDay #IndigenousPeoplesDay
National Book Lovers Day#NationalBookLoversDay
10MNational Lazy Day#LazyDay
National S’mores Day#NationalSmoresDay
National Son and Daughter Day#SonAndDaughterDay
12W🌎International Youth Day#InternationalYouthDay
Krishna Janmashtami#KrishnaJanmashtami #Krishna #RadhaKrishna
World Elephant Day#WorldElephantDay
13ThBlack Women's Equal Pay Day#BlackWomensEqualPayDay #BlackWomenCantWait
International Lefthanders Day#LefthandersDay
14FNational Financial Awareness Day#NationalFinancialAwarenessDay
15SaNational Relaxation Day#NationalRelaxationDay
16MNational Tell a Joke Day#TellAJokeDay
17MNational Nonprofit Day#NationalNonprofitDay
19W🌎World Humanitarian Day#WorldHumanitarianDay
World Photo Day#WorldPhotoDay #NationalPhotographyDay
21F🌎International Day of Remembrance and Tribute to the Victims of Terrorism#SurvivingTerrorism #VictimsofTerrorism
National Senior Citizens Day#NationalSeniorCitizensDay
22Sa🌎International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief#Respect4ReligiousFreedom
Ganesh Chaturthi#GaneshChaturthi #Ganesha
23Su🌎International Day for the Remembrance of the Slave Trade and Its Abolition#SlaveTradeAbolition
Hashtag Day#HashtagDay
26WNational Women's Equality Day#WomensEqualityDay #SeeHerBeHer
National Dog Day#NationalDogDay
28FAugust 28th#August28th
National Red Wine Day#NationalRedWineDay #RedWineDay
29Sa🌎International Day Against Nuclear Tests#NoToNuclear #AgainstNuclearTests
Record Store Day#RecordStoreDay
30Su🌎International Day of the Victims of Enforced Disappearances#EnforcedDisappearances #StopDisappearances #EnforcedDisappearance
🇺🇸United States Federal Holiday
🌎United Nations Observance

About August

August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather. With closures, social distancing, and safety protocols in place Americans will be taking what they can get, even if it’s simply a work off week to decompress and soak up the sun.

Top Consumer Spending Events

Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.

View the planners below for insights and resources:

Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

read more

August Symbology

It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.

  • August’s birthstones are peridotsardonyx, and spinel.
  • Its birth flowers are the gladiolus or poppy.
  • The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.

Printable August Calendar

Click to download and print a PDF of the August calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  August Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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