Our briefing includes everything you need to prep for August 2021 including a printable calendar of popular holidays and occasions, consumer insights and marketing resources.
August Holidays & Observances
|National Back to School Month||#NationalBacktoSchoolMonth #BacktoSchoolMonth|
|Black Business Month||#BlackBusinessMonth|
|National Wellness Month||#WellnessMonth|
|National Immunization Awareness Month||#IVax2Protect|
|National Breast Feeding Month||#BreastfeedingAwarenessMonth|
|1||Su||Respect For Parents Day||#RespectforParentsDay|
|National Girlfriends Day||#NationalGirlfriendsDay|
|🌎||World Breastfeeding Week (Aug. 1-7)||#WorldBreastfeedingWeek #NormalizeBreastfeeding|
|International Assisstance Dog Week (Aug. 1-7)||#ServiceDog|
|National Farmers Market Week (Aug. 1-7)||#FarmersMarketWeek|
|2||M||National Coloring Book Day||#NationalColoringBookDay|
|3||T||Black Women's Equal Pay Day||#BlackWomensEqualPayDay #BlackWomenCantWait|
|National Watermelon Day||#WatermelonDay|
|National Night Out||#NationalNightOut|
|6||F||National Root Beer Float Day||#RootbeerFloatDay|
|International Beer Day||#InternationalBeerDay|
|8||Su||International Cat Day||#InternationalCatDay|
|9||M||🌎||International Day of the World's Indigenous Peoples||#WeAreIndigenous #IndigenousDay #IndigenousPeoplesDay|
|National Book Lovers Day||#NationalBookLoversDay|
|10||T||National Lazy Day||#LazyDay|
|National S’mores Day||#NationalSmoresDay|
|11||W||National Son and Daughter Day||#SonAndDaughterDay|
|12||Th||🌎||International Youth Day||#InternationalYouthDay|
|World Elephant Day||#WorldElephantDay|
|13||F||International Lefthanders Day||#LefthandersDay|
|14||Sa||National Financial Awareness Day||#NationalFinancialAwarenessDay|
|15||Su||National Relaxation Day||#NationalRelaxationDay|
|16||M||National Tell a Joke Day||#TellAJokeDay|
|17||T||National Nonprofit Day||#NationalNonprofitDay|
|19||Th||🌎||World Humanitarian Day||#WorldHumanitarianDay|
|World Photo Day||#WorldPhotoDay, #NationalPhotographyDay|
|20||F||National Lemonade Day||#NationalLemonadeDay|
|21||Sa||🌎||International Day of Remembrance and Tribute to the Victims of Terrorism||#SurvivingTerrorism #VictimsofTerrorism|
|National Senior Citizens Day||#NationalSeniorCitizensDay|
|22||Su||Raksha Bandhan||#RakshaBandhan #Rakhi|
|🌎||International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief||#Respect4ReligiousFreedom|
|23||M||🌎||International Day for the Remembrance of the Slave Trade and Its Abolition||#SlaveTradeAbolition|
|26||Th||National Women's Equality Day||#WomensEqualityDay #SeeHerBeHer|
|National Dog Day||#NationalDogDay|
|National Red Wine Day||#NationalRedWineDay #RedWineDay|
|29||Su||🌎||International Day Against Nuclear Tests||#notonuclear #againstnucleartests|
|30||M||Krishna Janmashtami||#krishnajanmashtami #krishna #radhakrishna|
|🌎||International Day of the Victims of Enforced Disappearances||#EnforcedDisappearances #StopDisappearances #EnforcedDisappearance|
|31||T||International Day for People of African Descent|
|🇺🇸||United States Federal Holiday|
|🌎||United Nations Observance|
August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather.
Top Consumer Spending Events
Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.
View the planners below for insights and resources:
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...
It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.
- August’s birthstones are peridot, sardonyx, and spinel.
- Its birth flowers are the gladiolus or poppy.
- The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.
Printable August Calendar
Click to download and print a PDF of the August calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → August Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.