August 2023 Calendar
Our briefing includes everything you need to prep for August 2023 including a printable calendar of popular holidays and occasions, consumer insights, and marketing resources.
Photo offered for free use by Kevin Schmid on Unsplash
August 2023 Holidays & Observances
| National Back to School Month | #NationalBacktoSchoolMonth #BacktoSchoolMonth | |||
| Black Business Month | #BlackBusinessMonth | |||
| National Wellness Month | #WellnessMonth | |||
| National Immunization Awareness Month | #IVax2Protect | |||
| National Breast Feeding Month | #BreastfeedingAwarenessMonth | |||
| 1 | T | 🌎 | World Breastfeeding Week (Aug. 1 - 7) | #WorldBreastfeedingWeek #NormalizeBreastfeeding |
| Respect For Parents Day | #RespectforParentsDay | |||
| National Girlfriends Day | #NationalGirlfriendsDay | |||
| National Night Out | #NationalNightOut | |||
| 2 | W | National Coloring Book Day | #NationalColoringBookDay | |
| 3 | Th | National Watermelon Day | #WatermelonDay | |
| 4 | F | International Beer Day | #InternationalBeerDay | |
| 5 | Sa | |||
| 6 | Su | National Root Beer Float Day | #RootbeerFloatDay | |
| National Farmers Market Week (Aug. 6 - 12) | #FarmersMarketWeek | |||
| International Assistance Dog Week (Aug. 6 - 12) | #ServiceDog | |||
| 7 | M | |||
| 8 | Tu | International Cat Day | #InternationalCatDay | |
| 9 | W | 🌎 | International Day of the World's Indigenous Peoples | #WeAreIndigenous #IndigenousDay #IndigenousPeoplesDay |
| National Book Lovers Day | #NationalBookLoversDay | |||
| 10 | Th | National Lazy Day | #LazyDay | |
| National S'more Day | #NationalSmoresDay | |||
| 11 | F | National Son and Daughter Day | #SonAndDaughterDay | |
| 12 | Sa | 🌎 | International Youth Day | #InternationalYouthDay |
| World Elephant Day | #WorldElephantDay | |||
| 13 | Su | International Lefthanders Day | #LefthandersDay | |
| 14 | M | National Financial Awareness Day | #NationalFinancialAwarenessDay | |
| 15 | T | National Relaxation Day | #NationalRelaxationDay | |
| 16 | W | National Tell a Joke Day | #TellAJokeDay | |
| 17 | Th | National Nonprofit Day | #NationalNonprofitDay | |
| 18 | F | |||
| 19 | Sa | 🌎 | World Humanitarian Day | #WorldHumanitarianDay |
| World Photo Day | #WorldPhotoDay, #NationalPhotographyDay | |||
| 20 | Su | National Lemonade Day | #NationalLemonadeDay | |
| 21 | M | 🌎 | International Day of Remembrance and Tribute to the Victims of Terrorism | #SurvivingTerrorism #VictimsofTerrorism |
| National Senior Citizens Day | #NationalSeniorCitizensDay | |||
| 22 | Tu | 🌎 | International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief | #Respect4ReligiousFreedom |
| 23 | W | 🌎 | International Day for the Remembrance of the Slave Trade and Its Abolition | #SlaveTradeAbolition |
| Hashtag Day | #HashtagDay | |||
| 24 | Th | |||
| 25 | F | |||
| 26 | Sa | National Women's Equality Day | #WomensEqualityDay #SeeHerBeHer | |
| National Dog Day | #NationalDogDay | |||
| 27 | Su | |||
| 28 | M | National Red Wine Day | #NationalRedWineDay #RedWineDay | |
| 29 | Tu | 🌎 | International Day Against Nuclear Tests | #notonuclear #againstnucleartests |
| 30 | W | 🌎 | International Day of the Victims of Enforced Disappearances | #EnforcedDisappearances #StopDisappearances #EnforcedDisappearance |
| Raksha Bandhan - Hindu | #RakshaBandhan #Rakhi | |||
| 31 | Th | 🌎 | International Day for People of African Descent | #AfricanDescent |
| 🇺🇸 | United States Federal Holiday | |||
| 🌎 | United Nations Observance |
About August
August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather.
Top Consumer Spending Events
Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.
View the planners below for insights and resources:
Back to College
2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...
Back to School
3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...
August Symbology
It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.
- August’s birthstones are peridot, sardonyx, and spinel.
- Its birth flowers are the gladiolus or poppy.
- The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.
Printable August 2023 Calendar
Click to download and print a PDF of the August calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → August Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.
