August 2023 Calendar

Our briefing includes everything you need to prep for August 2023 including a printable calendar of popular holidays and occasions, consumer insights, and marketing resources. 

July Calendar featured cherry pie

Photo offered for free use by Kevin Schmid on Unsplash

August 2023 Holidays & Observances

National Back to School Month#NationalBacktoSchoolMonth #BacktoSchoolMonth
Black Business Month#BlackBusinessMonth
National Wellness Month#WellnessMonth
National Immunization Awareness Month#IVax2Protect
National Breast Feeding Month#BreastfeedingAwarenessMonth
1T🌎World Breastfeeding Week (Aug. 1 - 7)#WorldBreastfeedingWeek #NormalizeBreastfeeding
Respect For Parents Day#RespectforParentsDay
National Girlfriends Day#NationalGirlfriendsDay
National Night Out#NationalNightOut
2WNational Coloring Book Day#NationalColoringBookDay
3ThNational Watermelon Day#WatermelonDay
4FInternational Beer Day#InternationalBeerDay
6SuNational Root Beer Float Day#RootbeerFloatDay
National Farmers Market Week (Aug. 6 - 12)#FarmersMarketWeek
International Assistance Dog Week (Aug. 6 - 12)#ServiceDog
8TuInternational Cat Day#InternationalCatDay
9W🌎International Day of the World's Indigenous Peoples#WeAreIndigenous #IndigenousDay #IndigenousPeoplesDay
National Book Lovers Day#NationalBookLoversDay
10ThNational Lazy Day#LazyDay
National S'more Day#NationalSmoresDay
11FNational Son and Daughter Day#SonAndDaughterDay
12Sa🌎International Youth Day#InternationalYouthDay
World Elephant Day#WorldElephantDay
13SuInternational Lefthanders Day#LefthandersDay
14MNational Financial Awareness Day#NationalFinancialAwarenessDay
15TNational Relaxation Day#NationalRelaxationDay
16WNational Tell a Joke Day#TellAJokeDay
17ThNational Nonprofit Day#NationalNonprofitDay
19Sa🌎World Humanitarian Day#WorldHumanitarianDay
World Photo Day#WorldPhotoDay, #NationalPhotographyDay
20SuNational Lemonade Day#NationalLemonadeDay
21M🌎International Day of Remembrance and Tribute to the Victims of Terrorism#SurvivingTerrorism #VictimsofTerrorism
National Senior Citizens Day#NationalSeniorCitizensDay
22Tu🌎International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief#Respect4ReligiousFreedom
23W🌎International Day for the Remembrance of the Slave Trade and Its Abolition#SlaveTradeAbolition
Hashtag Day#HashtagDay
26SaNational Women's Equality Day#WomensEqualityDay #SeeHerBeHer
National Dog Day#NationalDogDay
28MNational Red Wine Day#NationalRedWineDay #RedWineDay
29Tu🌎International Day Against Nuclear Tests#notonuclear #againstnucleartests
30W🌎International Day of the Victims of Enforced Disappearances#EnforcedDisappearances #StopDisappearances #EnforcedDisappearance
Raksha Bandhan - Hindu#RakshaBandhan #Rakhi
31Th🌎International Day for People of African Descent#AfricanDescent
🇺🇸United States Federal Holiday
🌎United Nations Observance

About August

August is the 8th month of the year and the 3rd and final month of summer. It’s often when people take vacations to enjoy good weather. 

Top Consumer Spending Events

Back to College and Back to School shopping are in full swing and typically experience a peak the first weekend of August according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s list of top annual consumer spending events, right after the winter holidays.

View the planners below for insights and resources:

Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

read more
Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

read more

August Symbology

It’s always someone’s birthday. Tying into August symbology is a great way to offer personalized gifts.

  • August’s birthstones are peridotsardonyx, and spinel.
  • Its birth flowers are the gladiolus or poppy.
  • The zodiac signs for the month of August are Leo (lion) until August 21 and Virgo (maiden) August 22 onwards.

Printable August 2023 Calendar

Click to download and print a PDF of the August calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  August Calendar by Annum.

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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