December 2020

Get your sparkle on. Our December 2020 briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources so you can sort out your plans. 

July Calendar featured cherry pie

Photo offered for free use by freestocks on Unsplash

December Holidays & Observances

Safe Toys and Gifts Month#safetoysandgifts
Universal Human Rights Month#UniversalHumanRights
1Tu🌎World AIDS Day#wad
Giving Tuesday#givingtuesday
2W🌎International Day for the Abolition of Slavery#internationaldayforabolitionofslavery
3Th🌎International Day of Persons with Disabilities#idpwd
4F🌎International Day of Banks#internationaldayofbanks
National Cookie Day#nationalcookieday
5Sa🌎International Volunteer Day for Economic and Social Development#internationalvolunteerday
🌎World Soil Day#worldsoilday
6SuSt. Nicholas Day#StNicholasDay
Microwave Oven Day#microwaveovenday
7M🌎International Civil Aviation Day#civilaviationday
National Cotton Candy Day#nationalcottoncandyday
8TuBodhi Day#bodhiday
National Brownie Day#nationalbrownieday
Pretend to Be a Time Traveler Day#pretendtobeatimetravelerday
9W🌎International Day of Commemoration and Dignity of the Victims of the Crime of Genocide and of the Prevention of this Crime#internationaldayofcommemorationanddignity
🌎International Anti-Corruption Day#anticorruption
10Th🌎International Human Rights Day#humanrightsday
Hannukah (Dec 10-18)#hannukah
Nobel Prize Day#nobelprize
11F🌎International Mountain Day#internationalmountainday
National Salesperson Day#salespersonday
National App Day#nationalappday
12Sa🌎International Day of Neutrality#dayofneutrality
🌎International Universal Health Coverage Day#internationaluniversalhealthcoverageday
Gingerbread House Day#gingerbreadhouseday
Our Lady of Guadalupe#guadalupana
14MSolar Eclipse#solareclipse
15TuBill of Rights Day#billofrightsday
National Cupcake Day#CupcakeDay
Cat Herders Day#CatHerdersDay
18F🌎International Migrants Day#internationalmigrantsday
🌎Arabic Language Day#arabiclanguageday
National Twins Day#NationalTwinsDay
National Ugly Sweater Day#NationalUglySweaterDay
20Su🌎International Human Solidarity Day#humansolidarityday
21MWinter Solstice#wintersolstice
Crossword Puzzle Day#crosswordpuzzleday
24ThChristmas Eve#christmaseve
National Eggnog Day#nationaleggnogday
25F🇺🇸Christmas Day#christmas
26SaKwanzaa (Dec 26 - Jan 1)#kwanzaa
28MCard Playing Day#cardplayingday
National Short Film Day#nationalshortfilmday
29TuWounded Knee Day#woundedkneeday
30WNo Interruptions Day#nointerruptionsday
31ThNew Year's Eve#nye
🇺🇸United States Federal Holiday
🌎United Nations Observance

About December

December is the 12th and last month of the year and the first month of winter. It’s make it or break it time for retailers who rely on the rush of holiday shopping to meet their annual sales goals.

Top Consumer Spending Events

According to the National Retail Federation 39% of consumers start shopping for the winter holidays before November.  The first big surge of spending comes in around Thanksgiving and then shopping continues through December wiht a peak the last Saturday before Christmas.

View the planners below for insights and resources:

Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been considered the official start of the holiday shopping season for the vast majority. However, this year it's been noted that holiday shopping...

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One of the winter holidays that drives consumer spending in Q4 //Hanukkah or Chanukkah is is a Jewish holiday that is observed for eight nights and days, starting on the 25th day of Kislev according to the Hebrew calendar. Hanukkah begins the evening of Thursday,...

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Main driver of Q4 consumer spending //Christmas Day is a Federal holiday and commemorates the birth of Jesus Christ. It is celebrated on December 25th with Christmas decorations, the exchange of Christmas cards, gift giving, Christmas music, Christmas trees, special...

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One of the winter holidays that drives consumer spending in Q4 //Kwanzaa is a celebration of African American culture observed from December 26 to January 1, culminating in gift-giving and a traditional meal. On each of the seven nights of Kwanzaa, the family gathers...

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December Symbology

Promote personalized holiday gifts by featuring December symbology.

  • December’s birthstones are turquoise, zircon, and tanzanite
  • Its birth flower is the narcissus.
  • The zodiac signs for the month of December are Sagittarius (archer) until December 21 and Capricorn (goat) December 22 onwards.

Printable December Calendar

Click to download and print a PDF of the Decvember calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  December Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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