February 2021
Plan a little TLC in February and all will be rosy. Our marketing briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources.
Photo offered for free use by Sidney Pearce on Unsplash
February Holidays & Observances
About February
February is the 2nd month of the year and the last month of winter. It has 28 days in common years, such as 2021, and 29 in leap years.
Top Consumer Spending Events
According to the National Retail Federation planned spending on both Super Bowl parties and Valentine’s Day has continued to accelerate over the years. In the midst of a global pandemic, sharing experiences and demonstrating our love and appreciation have become even more important while we strive to maintain a sense of connection.
View the planner below for insights and resources:
Super Bowl
9th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League (NFL) and has been played on the first Sunday in February since 2004. It is the second largest day for US food consumption, after...
Valentine’s Day
5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western Christian feast day honoring an early Christian martyr named Saint Valentine. It became associated with romantic love in the 14th and 15th...
February Symbology
Promote personalized birthday gifts by featuring February symbology.
- February’s birthstone is the amethyst.
- Its birth flowers are the violet, common primrose and the iris.
- The zodiac signs for the month of February are Aquarious (water bearer) until February 17 and Pisces (fish) February 18 onwards.
Printable February Calendar
Click to download and print a PDF of the February calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → February Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.
