9th largest consumer spending event of the year //

The Super Bowl is the annual championship game of the National Football League (NFL) and has been played on the first Sunday in February since 2004. It is the second largest day for US food consumption, after Thanksgiving. It is frequently the most watched American television broadcast of the year. It falls on Sunday, February 7th in 2021. 

Consumer Insights

The National Retail Federation (NRF) surveys consumers annually about their Super Bowl purchase plans.

Just over three quarters of the adults surveyed in early 2020 said they planned to watch the game with roughly half either hosting or attending a party which is of course the big driver for food and beverage purchases. Along with beer and apps, fans planned to show their team spirit and prep their places for hosting with team apparel, TV’s, decorations, and new furniture including entertainment centers.

Timing

Hosts start looking for Super Bowl party ideas and supplies mid January, with food and beverage sales reaching their peak the day of.

Super Bowl Ads

Because of the high viewership and wide demographics, commercial airtime during the Super Bowl is the most expensive of the year. According to the the New York Post, for Super Bowl LIV in 2020, the cost had reached $5.6 million for a 30-second slot.

With these high stakes brands spend months planning and developing commercials to build awareness and also buzz as watching, discussing and commenting on Super Bowl ads has become a cultural phenomenon in and of itself.

Prior to the the big day retailers tout promotions on beer, appetizers, and big screen TVs.

Marketing Resources

To help you pull together your promotional content and marketing materials quickly we’ve curated  some resources to inspire your planning.

Super Bowl Hashtags

Help your content get discovered on social media with relevant hashtags. Popular hashtags include: #superbowl #nfl #football #touchdown #halftimeshow

Super Bowl Themed Pictures

There are a number of wonderful websites that offer free photos for both commercial and noncommercial use, one of our favorites is Unsplash. Below is a small selection of the images we have curated for Super Bowl themed content. 

Click below to view and download free photos from our full Unsplash Collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Super Bowl Quotes and Sayings

Get ready for some football with Super Bowl quotes and sayings.

“To love the Super Bowl, you only have to think what Januarys were like before it came along.” – David N. Rosenthal, Time, 1982

“A champion is simply someone who did not give up when they wanted to.” – Tom Landry, Dallas Cowboys

“If you want to win, do the ordinary things better than anyone else does them day in and day out.” – Chuck Noll, Pittsburgh Steelers

“Life is ten percent what happens to you, and ninety percent how you respond to it.” – Lou Holtz

“If you’re not in the parade, you watch the parade. That’s life.”- Mike Ditka, Chicago Bears

“If football taught me anything about business, it is that you win the game one play at a time.” – Frank Tarkenton, Minnesota Vikings

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