July 2024 Calendar

Our July 2024 briefing is here to help you with tactical planning for the month. Below you’ll find a calendar of popular holidays and occasions along with a deep dive into the top consumer spending events of July.

July Calendar featured cherry pie

Photo offered for free use by Lucy Heath on Unsplash

July 2024 Holidays & Observances

National Ice Cream Month#NationalIceCreamMonth
1M🌎International Joke Day#TellAJoke
National Postal Worker Day#NationalPostalWorkerDay
2TuWorld UFO Day#WorldUFODay
4Th🇺🇸Independence Day#FourthofJuly #4thofJuly #IndependenceDay
6SaInternational Kissing Day#InternationalKissingDay
🌎International Day of Cooperatives#InternationalDayofCooperatives
7SuWorld Chocolate Day#WorldChocolateDay
🌎World Kiswahili Language Day
8MNational Video Game Day#NationalVideoGameDay
10WMartyrdom of the Báb - Bahá’í#MartyrdomoftheBab
11Th🌎World Population Day#WorldPopulationDay
Cheer Up the Lonely Day#CheerUpTheLonelyDay
12FMalala Day#MalalaDay
13SaUllambana - Buddhist (July 13 - 15)#Ullambana #Obon
National French Fry Day#NationalFrenchFryDay
14SuBastille Day#BastilleDay
Shark Awareness Day#SharkAwarenessDay
15M🌎World Youth Skills Day#WYSD #WorldYouthSkillsDay
Give Something Away Day#GiveSomethingAwayDay
Ashura - Islamic#Ashura
17WWorld Emoji Day#WorldEmojiDay
Muharram - Islamic #muharram
18Th🌎Nelson Mandela International Day#MandelaDay
Get to Know Your Customers Day#GetToKnowYourCustomersDay
20Sa🌎World Chess Day#Chess
National Lollipop Day#NationalLollipopDay
🌎International Moon Day#moon
21SuDharma Day- Buddhist#DharmaDay #Buddha
National Ice Cream Day#NationalIceCreamDay
22MNational Hammock Day#NationalHammockDay
24WNational Tequila Day#NationalTequilaDay
25Th🌎World Drowning Prevention Day #DrowningPrevention
26FAmericans with Disabilities Act (ADA) Day#ThanksToTheADA
Talk in an Elevator Day#TalkInAnElevatorDay
28Su🌎World Hepatitis Day#WorldHepatitisDay #HepAware #Hepatitis
Parents’ Day#ParentsDay
30Tu🌎International Day of Friendship#FriendshipDay
🌎World Day against Trafficking in Persons#EndHumanTrafficking
🇺🇸United States Federal Holiday
🌎United Nations Observance

About July

July is the 7th month of the year and commences the 2nd half of the yearIt is the 2nd month of summer and on average the warmest month in most of the Northern Hemisphere.  “Dog days” are considered to begin in early July in the Northern Hemisphere, when the hot sultry weather of summer usually starts.

Top Consumer Spending Events

July is host to Independence Day / the 4th of July which is a top annual consumer spending event according to the National Retail Federation (NRF).

Back to College and Back to School shopping also begin in July (or sooner) for just over 3 out of 5 parents according to RetailMeNot. These two top consumer spending events come in 2nd and 3rd on NRF’s list after the winter holidays.

See below for planning insights and resources:

4th of July

4th of July

A top annual consumer spending event //The 4th of July (Independence Day) is a US Federal Holiday commemorating the July 4, 1776 declaration that the 13 American colonies at war with Great Britain were now united, free, and independent sovereign states. By signing the...

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Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

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Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

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July Symbology

Birthdays drive gift giving year round. If you are able, tying into July symbology is a simple and helpful way to merchandise personalized gift options.

  • July’s birthstone is the ruby, which symbolizes contentment.
  • Its birth flowers are the Larkspur or the Water Lily.
  • The zodiac signs for the month of July are Cancer (crab) until July 21 and Leo (lion) July 22 onwards.

Printable July 2024 Calendar with Holidays

Click to download and print a PDF of the July calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  Printable July Calendar with Holidays by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Plans spread across a hodgepodge of printed calendars and spreadsheets?

Struggling to get a clear view of everything in market? We've been there and we believe that plans siloed by channel, project, and campaign, are holding marketers back from delivering cohesive and compelling omnichannel customer experiences that drive more revenue.

That's why we founded Annum.

Month View

Annum Omnichannel Marketing Calendar month view

Timeline View

Annum Omnichannel Marketing Calendar month view

Annum's Integrated Marketing Planning Calendar

Bring all channels, content, online and offline tactics into one unified view. Filter by campaign, target audience segment, and more to identify gaps and opportunities and build stronger integrated plans. Annum serves as a historical plan of record so you can learn, adapt, and optimize your efforts. 

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