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Channel Set Up

Get your unique set of Channels and Tactic Types configured to create a unified view of the planned customer experience.

A Briefing on How Channels Work

Customize Your Channel List

Channels are the different categories of media and communications used to engage an audience. For example: website, email, social media, signage, paid search, PR, collateral, influencer marketing, etc.

Our integrated marketing planning calendar starts with a default set of channels which you will find in the channel dropdown list within the Tactic detail view and within Filters. To customize this list and your Channel settings, go to Plan Settings at the center top of the Plan you are working in and select Channels.

Add a Channel     Scroll to the bottom of the Channel list. Enter a name for the Channel and click (+) Channel. The Channel will appear directly above where you entered it.

NOTE: a Channel must have at least one Tactic Type listed under it in order to enter a Tactic within that Channel into the Plan. See below for how to add and edit Tactic Types listed within Channels.

Edit or Delete a Channel     Click on the caret icon “>” to the far right of the Channel name to open the Channel edit pane. Click on the pencil icon to edit the Channel name. Click on the check mark to accept the edit and the X to disregard it. Click on the red trashcan to the right of the Channel name to delete it. Note: when a Channel is deleted, all associated Tactics will be removed from the calendar.

Reorder Channel list     Click on the three lines to the left of the Channel name. Hold and drag the Channel up or down to reorder. This will affect the order Channels appear in the Tactic detail dropdown menu, in Filters, and the vertical order of Channels in the Flow view.

Change Channel Color     Click on the colored square to the left of the Channel name to select a new color.

Edit Channel Name     Click on the pencil icon to the right of the Channel name to change or edit it. Click the check mark to save your edit and the X to disregard it.

Notes Feature

The Notes feature is designed for entering planning information related to a Tactic or Initiative as rich text. This means you can format the text, add bullets and numbered lists, create links, and include graphics or images. Notes you’ve entered appear in a pop up when you hover over a Tactic or Initiative.

Turn the Notes Feature On and Off     On the right side above the list of Channels you will find controls to turn the universal Notes feature on and off. When this feature is turned on, the Notes field appears within all Tactic detail and Initiative detail views. When this feature is off, the Notes fields and all data within them are hidden.

NOTE: Rich text fields are unstructured data and as such cannot be mapped for integration with another app or exported via CSV. Our Custom Fields, available to be added at the Tactic Type level, have been designed for that purpose. See below for how to add Custom Fields.

Customize Tactic Types

Tactic Types are the different vehicles used within a Channel.  Example: Channel = website, Tactic Types = home page banner, blog post, product detail page, case study. To customize the list of Tactic Types within a Channel, click on the caret icon “>” to the far right of the Channel name to open the Channel edit pane.

Add a Tactic Type     Scroll to the bottom of the Tactic Type list. Enter a name for the Tactic Type and click (+) Tactic Type. The new Tactic Type will appear directly above where you entered it.

Edit or Delete a Tactic Type     Click on the caret icon “>” to the far right of the Tactic Type name to open its edit pane. Click on the pencil icon to edit the Tactic Type name. Click on the check mark to accept the edit and the X to disregard it. Click on the red trashcan to the right of the Tactic Type name to delete it. Note: when a Tactic Type is deleted, all associated Tactics will be removed from the calendar.

Custom Fields

Custom Fields allow you to add specific structured data to each Tactic Type for planning, tracking, and reporting purposes. Custom Fields can hold four types of data: text, number, link, or image.

As an example, for blog posts you could add the following Custom Fields:

  1. Keywords
  2. Feature Image
  3. Link to the Published Post

The Custom Fields will appear in the Tactic detail view and also the Table view which can be exported as CSV files upon request.

NOTE: Custom Fields are structured data and as such can be mapped for integration with another app or exported via CSV.

 

Platforms

Platforms are third party websites, apps, and media where a business publishes content and advertises. Examples: Instagram, Facebook, Google, and Clear Channel. Within the default Channel settings you will find them in Social Media Channel.

Once in the Tactic Type edit pane, select from a list of existing Platforms and click (+) Platform to add it to the Tactic Type. If you do not see the Platform you want listed, you can add a Platform by entering its name and clicking (+) New Platform.

Check the designated box for the ability to assign multiple Platforms per Tactic. This is useful for social media when, for instance,  you are planning on sending the same post out on Facebook, Instagram, and Twitter. Instead of creating three separate Tactics, now you can create one with multiple Platforms selected.

Once set up, Platforms will show up in the Platform dropdown in the Tactic detail window. They will also appear in the Table view and Platform will take the place of Channel name in the Day and Month views and will appear above the Topic in the Flow view.

Hide Tactics in Flow View

Initiatives and Tactics that are entered into Annum, can be viewed a number of different ways based on your needs. Use the following buttons at the top of the application to select the right view for you.

The Day and Month views are most helpful when trying to determine time of day or best day of week / month for a Tactic. In order to keep the day grids of these two views uncluttered, Annum displays month long observances/events, overarching Initiatives, Monthly Focuses, and long running Tactics in the Overstory.

The Monthly Focus is an opportuninty to establish a cue for planners in a Channel. For example if you would like the Social Media team to share posts relating to “Gratitude” during the month of November.

Monthly Channel Focus

Initiatives and Tactics that are entered into Annum, can be viewed a number of different ways based on your needs. Use the following buttons at the top of the application to select the right view for you.

The Day and Month views are most helpful when trying to determine time of day or best day of week / month for a Tactic. In order to keep the day grids of these two views uncluttered, Annum displays month long observances/events, overarching Initiatives, Monthly Focuses, and long running Tactics in the Overstory.

The Monthly Focus is an opportuninty to establish a cue for planners in a Channel. For example if you would like the Social Media team to share posts relating to “Gratitude” during the month of November.

For more explanations and instruction, visit Guides where you will find a Glossary of terms, other role tutorials, and more. If you still have unanswered questions, contact us.

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