ALL THE TOUCHPOINTS
Customize Channels & Tactic Types
Get your unique set of Channels and Tactic Types configured to create a unified view of the planned customer experience.
How Channels Work
You must be an Account Owner or Plan Admin in order to configure Channels.
Customize Your Channel List
Channels are the different categories of media and communications used to engage an audience. For example: website, email, social media, signage, paid search, PR, collateral, influencer marketing, etc.
Our integrated marketing planning calendar starts with a default set of channels which you will find in the channel dropdown list within the Tactic detail view and within Filters. To customize this list and your Channel settings, go to Plan Settings at the center top of the Plan you are working in and select Channels.
Add a Channel Scroll to the bottom of the Channel list. Enter a name for the Channel and click (+) Channel. The Channel will appear directly above where you entered it.
NOTE: a Channel must have at least one Tactic Type listed under it in order to enter a Tactic within that Channel into the Plan. See below for how to add and edit Tactic Types listed within Channels.
Edit or Delete a Channel Click on the caret icon “>” to the far right of the Channel name to open the Channel edit pane. Click on the pencil icon to edit the Channel name. Click on the check mark to accept the edit and the X to disregard it. Click on the red trashcan to the right of the Channel name to delete it. Note: when a Channel is deleted, all associated Tactics will be removed from the calendar.
Reorder Channel list Click on the three lines to the left of the Channel name. Hold and drag the Channel up or down to reorder. This will affect the order Channels appear in the Tactic detail dropdown menu, in Filters, and the vertical order of Channels in the Flow view.
Change Channel Color Click on the colored square to the left of the Channel name to select a new color.
Edit Channel Name Click on the pencil icon to the right of the Channel name to change or edit it. Click the check mark to save your edit and the X to disregard it.
The Notes feature is designed for entering planning information related to a Tactic or Initiative as rich text. This means you can format the text, add bullets and numbered lists, create links, and include graphics or images. Notes you’ve entered appear in a pop up when you hover over a Tactic or Initiative.
Turn the Notes Feature On and Off On the right side above the list of Channels you will find controls to turn the universal Notes feature on and off. When this feature is turned on, the Notes field appears within all Tactic detail and Initiative detail views. When this feature is off, the Notes fields and all data within them are hidden.
NOTE: Rich text fields are unstructured data and as such cannot be mapped for integration with another app or exported via CSV. Our Custom Fields, available to be added at the Tactic Type level, have been designed for that purpose. See below for how to add Custom Fields.
Customize Tactic Types
Tactic Types are the different vehicles used within a Channel. Example: Channel = website, Tactic Types = home page banner, blog post, product detail page, case study. To customize the list of Tactic Types within a Channel, click on the caret icon “>” to the far right of the Channel name to open the Channel edit pane.
Add a Tactic Type Scroll to the bottom of the Tactic Type list. Enter a name for the Tactic Type and click (+) Tactic Type. The new Tactic Type will appear directly above where you entered it.
Edit or Delete a Tactic Type Click on the caret icon “>” to the far right of the Tactic Type name to open its edit pane. Click on the pencil icon to edit the Tactic Type name. Click on the check mark to accept the edit and the X to disregard it. Click on the red trashcan to the right of the Tactic Type name to delete it. Note: when a Tactic Type is deleted, all associated Tactics will be removed from the calendar.
Custom Fields allow you to add specific structured data to each Tactic Type for planning, tracking, and reporting purposes. Custom Fields can hold four types of data: text, number, link, or image.
As an example, for blog posts you could add the following Custom Fields:
- Feature Image
- Link to the Published Post
The Custom Fields will appear in the Tactic detail view and also the Table view which can be exported as CSV files upon request.
NOTE: Custom Fields are structured data and as such can be mapped for integration with another app or exported via CSV.
Platforms are third party websites, apps, and media where a business publishes content and advertises. Examples: Instagram, Facebook, Google, and Clear Channel. Within the default Channel settings you will find them in Social Media Channel.
Once in the Tactic Type edit pane, select from a list of existing Platforms and click (+) Platform to add it to the Tactic Type. If you do not see the Platform you want listed, you can add a Platform by entering its name and clicking (+) New Platform.
Check the designated box for the ability to assign multiple Platforms per Tactic. This is useful for social media when, for instance, you are planning on sending the same post out on Facebook, Instagram, and Twitter. Instead of creating three separate Tactics, now you can create one with multiple Platforms selected.
Once set up, Platforms will show up in the Platform dropdown in the Tactic detail window. They will also appear in the Table view and Platform will take the place of Channel name in the Day and Month views and will appear above the Topic in the Flow view.
Paid Media Channels are those that show the timing of in market advertising. When you designate a Channel as Paid Media, its multi week/month tactics that are over 21 days, are included in the In Market Media module in the Overstory on Day and Month views so as not to clutter up the individual day fields in these calendars.
If you prefer to see tactics from Paid Media Channels in the day grid of the Day and Month views, simply leave the box unchecked.
Hide Tactics in Flow View
The Flow view was designed to show a high level multi month overview of marketing plans. For Channels, such as Social Media, with multiple tactics per week or day, this feature gives you the ability to hide the Channel’s tactics in the Flow view. These tactics will still be viewable in the Day, Month, and Table views. VIP tactics can be flagged in the Tactic Detail so they are still seen in the Flow view.
When choosing to hide tactics in a Channel, we suggest adding a Monthly Channel Focus to provide a higher level summary of activity in the Flow view.
Monthly Channel Focus
A Monthly Focus can be added to a Channel to serve as a planning prompt or summary of activity in the Overstory of the Day and Month views and within the Flow view. The Monthly Focus is an opportunity to establish a cue for planners in a Channel. For example if you would like the Social Media team to share content related to “Business Loans” during the month of February.
For more explanations and instruction, visit Guides where you will find a Glossary of terms, other role tutorials, and more. If you still have unanswered questions, contact us.
Our strategic omnichannel marketing planning calendar is patent pending.