January 2021
Time to set some lofty goals. Our January 2021 briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources so you can plan your ascent.
Photo offered for free use by Emma Paillex on Unsplash
January Holidays & Observances
| Dry January | #dryjanuary | |||
| National Blood Donor Month | #NBDM | |||
| National Mentoring Month | #nationalmentoringmonth | |||
| 1 | F | 🇺🇸 | New Year's Day | #newyearsday |
| 2 | Sa | Science Fiction Day | #sciencefictionday | |
| 3 | Su | |||
| 4 | M | 🌎 | World Braille Day | #worldbrailleday |
| National Trivia Day | #nationaltriviaday | |||
| 5 | Tu | Guru Gobind Singh Ji's Birthday | #gurugobindsinghji | |
| National Bird Day | #nationalbirdday | |||
| 6 | W | Epiphany | #epiphany | |
| Christmas - Armenian Orthodox Christian | #armenianchristmas | |||
| 7 | Th | Christmas - Eastern Christian | #orthodoxchristmas | |
| 8 | F | National Bubble Bath Day | #nationalbubblebathday | |
| 9 | Sa | |||
| 10 | Su | Mahayana New Year (Jan 10-12) | #mahayananewyear | |
| 11 | M | Clean Off Your Desk Day | #cleanoffyourdeskday | |
| 12 | Tu | |||
| 13 | W | National Sticker Day | #nationalstickerday | |
| 14 | Th | Dress Up Your Pet Day | #dressupyourpetday | |
| Makar Sankranti | #makarsankranti | |||
| 15 | F | National Hat Day | #nationalhatday | |
| 16 | Sa | |||
| 17 | Su | World Religion Day | #worldreligionday | |
| 18 | M | 🇺🇸 | Dr. Martin Luther King, Jr Day | #mlkday |
| No Name-Calling Week (Jan 18-22) | #nonamecallingweek | |||
| 19 | Tu | |||
| 20 | W | Cheese Lovers Day | #cheeseloversday | |
| 21 | Th | Get to Know Your Customers Day | #gettoknowyourcustomersday | |
| National Hugging Day | #nationalhuggingday | |||
| 22 | F | |||
| 23 | Sa | National Pie Day | #pieday | |
| 24 | Su | 🌎 | International Day of Education | #internationaldayofeducation |
| National Compliment Day | #nationalcomplimentday | |||
| 25 | M | Community Manager Appreciation Day | #cmad | |
| Opposite Day | #oppositeday | |||
| 26 | Tu | |||
| 27 | W | 🌎 | Holocaust Memorial Day | #holocaustmemorialday |
| 28 | Th | Data Privacy Day | #privacyaware | |
| Mahayana New Year | #mahayananewyear | |||
| Tu BiShvat | #tubishvat | |||
| 29 | F | |||
| 30 | Sa | |||
| 31 | Su | |||
| 🇺🇸 | United States Federal Holiday | |||
| 🌎 | United Nations Observance |
About January
January is the 1st month of the year and the second month of winter. It is typically the coldest month of the year in the Northern hemisphere.
Top Consumer Spending Events
Along with post holiday sales, consumer purchases in January are driven by two big days in February.
According to the National Retail Federation planned spending on both Super Bowl parties and Valentine’s Day has continued to accelerate over the years. In the midst of a global pandemic, sharing experiences and demonstrating our love and appreciation have become even more important while we strive to maintain a sense of connection.
View the planner below for insights and resources:
Super Bowl
9th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League (NFL) and has been played on the first Sunday in February since 2004. It is the second largest day for US food consumption, after...
Valentine’s Day
5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western Christian feast day honoring an early Christian martyr named Saint Valentine. It became associated with romantic love in the 14th and 15th...
January Symbology
Every day is someone’s birthday. Promote personalized gifts by featuring January symbology.
- January’s birthstone is the garnet.
- Its birth flower is the cottage pink Dianthus caryophyllus or galanthus.
- The zodiac signs for the month of January are Capricorn (goat) until January 19 and Aquarious (water bearer) January 20 onwards.
Printable January Calendar
Click to download and print a PDF of the January calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → January Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.
Stay focused and on schedule with your marketing efforts.
