January 2021

Time to set some lofty goals. Our January 2021 briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources so you can plan your ascent. 

July Calendar featured cherry pie

Photo offered for free use by Emma Paillex on Unsplash

January Holidays & Observances

Dry January#dryjanuary
National Blood Donor Month#NBDM
National Mentoring Month#nationalmentoringmonth
1F🇺🇸New Year's Day#newyearsday
2SaScience Fiction Day#sciencefictionday
3Su
4M🌎World Braille Day#worldbrailleday
National Trivia Day#nationaltriviaday
5TuGuru Gobind Singh Ji's Birthday#gurugobindsinghji
National Bird Day#nationalbirdday
6WEpiphany#epiphany
Christmas - Armenian Orthodox Christian#armenianchristmas
7ThChristmas - Eastern Christian#orthodoxchristmas
8FNational Bubble Bath Day#nationalbubblebathday
9Sa
10SuMahayana New Year (Jan 10-12)#mahayananewyear
11MClean Off Your Desk Day#cleanoffyourdeskday
12Tu
13WNational Sticker Day#nationalstickerday
14ThDress Up Your Pet Day#dressupyourpetday
Makar Sankranti#makarsankranti
15F
National Hat Day#nationalhatday
16Sa
17SuWorld Religion Day#worldreligionday
18M🇺🇸Dr. Martin Luther King, Jr Day#mlkday
No Name-Calling Week (Jan 18-21)#nonamecallingweek
19Tu
20WCheese Lovers Day#cheeseloversday
21ThGet to Know Your Customers Day#gettoknowyourcustomersday
National Hugging Day#nationalhuggingday
22F
23SaNational Pie Day#pieday
24Su🌎International Day of Education#internationaldayofeducation
National Compliment Day#nationalcomplimentday
25MCommunity Manager Appreciation Day#cmad
Opposite Day#oppositeday
26Tu
27W🌎Holocaust Memorial Day#holocaustmemorialday
28ThData Privacy Day#privacyaware
Mahayana New Year#mahayananewyear
Tu BiShvat#tubishvat
29F
30Sa
31Su
🇺🇸United States Federal Holiday
🌎United Nations Observance

About January

January is the 1st month of the year and the second month of winter. It is typically the coldest month of the year in the Northern hemisphere.

Top Consumer Spending Events

Along with post holiday sales, consumer purchases in January are driven by two big days in February.

According to the National Retail Federation planned spending on both Super Bowl parties and Valentine’s Day has continued to accelerate over the years. In the midst of a global pandemic, sharing experiences and demonstrating our love and appreciation have become even more important while we strive to maintain a sense of connection.

View the planner below for insights and resources:

Super Bowl

Super Bowl

9th largest consumer spending event of the year //The Super Bowl is the annual championship game of the National Football League (NFL) and has been played on the first Sunday in February since 2004. It is the second largest day for US food consumption, after...

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Valentine’s Day

Valentine’s Day

5th largest consumer spending event of the year //Valentine's Day, also called Saint Valentine's Day, began as a Western Christian feast day honoring an early Christian martyr named Saint Valentine. It became associated with romantic love in the 14th and 15th...

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January Symbology

Every day is someone’s birthday. Promote personalized gifts by featuring January symbology.

  • January’s birthstone is the garnet.
  • Its birth flower is the cottage pink Dianthus caryophyllus or galanthus.
  • The zodiac signs for the month of January are Capricorn (goat)  until January 19 and Aquarious (water bearer) January 20 onwards.

Printable January Calendar

Click to download and print a PDF of the January calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  January Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

Subscribe to our Monthly Briefing.

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