September 2020

A little planning can make a big impact. Our September 2020 briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources to get you on your way. 

July Calendar featured cherry pie

Photo offered for free use by Kevin Schmid on Unsplash

September Holidays & Observances

Baby Safety Month#BSM #BabySafetyMonth
National Suicide Prevention Month#SuicideIsPreventable #800273TALK #LetItOut
1TuNational No Rhyme Nor Reason Day#NoRhymeNoReasonDay
2W
3ThU.S. Bowling League Day#BowlingLeagueDay
4FWorld Sexual Health Day#SexualHealthDay
National College Colors Day#CollegeColorsDay
5Sa🌎International Day of Charity#InternationalDayofCharity
6SuNational Read a Book Day#ReadABookDay
7M🇺🇸Labor Day#LaborDay
🌎International Day of Clean Air for blue skies#OzoneDay #Ozone #WorldOzoneDay
National Beer Lovers Day#NationalBeerLoversDay #BeerLoversDay
8Tu🌎International Literacy Day#InternationalLiteracyDay #LiteracyDay
9W🌎International Day to Protect Education from Attack#Safe4Learning
National Sudoku Day#Sudoku #SudokuDay
10ThWorld Suicide Prevention Day#WSPSD #WorldSuicidePreventionDay #SuicidePrevention
11FPatriot Day#911Day
12Sa🌎United Nations Day for South-South Cooperation#SouthSouthCooperation
National Day of Encouragement#NationalDayofEncouragement
National Video Games Day#VideoGamesDay
13SuNational Grandparents Day#GrandparentsDay #DoSomethingGrand #TakeAGrandie
National Celiac Disease Awareness Day#NationalCeliacAwarenessDay
National Assisted Living Week (Sept. 15-19)#NALW
14M
15Tu🌎International Day of Democracy#DemocracyDay #Democracy
National Hispanic Heritage Month (Sept. 15 - Oct. 15)#HispanicHeritageMonth #NHHM
16W🌎International Day for the Preservation of the Ozone Layer#WorldOzoneDay
National Working Parents Day#NationalWorkingParentsDay
17Th🌎World Patient Safety Day#WorldPatientSafetyDay #PatientSafetyDay
Constitution Day and Citizenship Day#NewUSCitizen #ConstitutionDay #CitizenshipDay
18F🌎International Equal Pay Day#EqualPayDay
Rosh Hashanah (Sept. 19-20)#RoshHashanah #ShanahTovah
19SaOctoberfest (Sept 19-Oct. 14, canceled in Germany)#Octoberfest
National Dance Day#NationalDanceDay
Talk Like a Pirate Day#TalkLikeAPirateDay
20SuWife Appreciation Day#WifeAppreciationDay
21M🌎International Day of Peace#DayofPeace
Miniature Golf Day#MiniatureGolfDay
Civic Day of Hacking#NationalDayofCivicHacking
22TuAutumnal Equinox#AutumnEquinox
​National Voter Registration Day#NationalVoterRegistrationDay #RegisterToVote
Car-Free Day#CarFreeDay #WorldCarFreeDay
23W🌎International Day of Sign Languages#SignLanguagesDay
BI Visibility Day#BisexualityDay #BiVisibilityDay #BiDay
National Women’s Health and Fitness Day#WomensHealthFitnessDay
24Th🌎World Maritime Day#WorldMaritimeDay
25FNational Cooking Day#CookingDay #NationalCookingDay
26Sa🌎International Day for the Total Elimination of Nuclear Weapons#NuclearWeaponFree #NukesAgainstHumanity #YouthAgainstNukes #NukeFreeFuture
National Public Lands Day#NPSVolunteer #FindYourPark #NPLD
National Hunting and Fishing Day#NationalHuntingAndFishingDay
#HuntingAndFishingDay
27Su🌎World Tourism Day#WTD2020
28M🌎International Day for Universal Access to Information#AccessToInfoDay
Yom Kippur#yomkippur #roshhashanah #roshhashana #sukkot
National Good Neighbor Day#GoodNeighborDay
29Tu🌎International Day of Awareness of Food Loss and Waste#IDAFLW
National Coffee Day#NationalCoffeeDay #coffee
30W🌎International Translation Day#InternationalTranslationDay #TranslationDay
International Podcast Day#InternationalPodcastDay
🇺🇸United States Federal Holiday
🌎United Nations Observance

About September

September is the 9th month of the year and the 1st month of fall. Leaves turn color, acorns drop, the days get cooler and shorter. It’s magically sweater weather.

Top Consumer Spending Events

Back to College and Back to School shopping wind down on Labor Day weekend. These two top consumer spending events come in 2nd and 3rd on the National Retail Federation’s (NRF) list of top annual consumer spending events, right after the winter holidays.

Once September 1st rolls around, we see that plans for celebrating Halloween begin ramping steadily up. Halloween comes in 10th on NRF’s list.

View the planners below for insights and resources:

Halloween

Halloween

10th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up and indulge in sweet treats. While the ongoing pandemic will certainly affect people's plans for trick or treating and large parties this...

read more
Back to College

Back to College

2nd largest consumer spending event of the year //Every summer, college-bound students start preparing for their return to class. Shopping for essentials begins gaining momentum after the 4th of July and runs through Labor Day with electronics and computer related...

read more
Back to School

Back to School

3rd largest consumer spending event of the year //Ramping up in July and running through Labor Day weekend, Back to School is now nearly a 3-month season of families and students shopping for everything from pencils and three-ring binders, to new shoes, fall clothing,...

read more

September Symbology

Playing off September symbology is a great way to offer personalized birthday gifts.

  • September’s birthstone is the sapphire.
  • Its birth flowers are the forget-me-not, morning glory and aster.
  • The zodiac signs for the month of September are Virgo (maiden) until September 21 and Libra (scales) September 22 onwards.
The boughs of the oak are roaring inside the acorn.
– Charles Tomlinson

Printable September Calendar

Click to download and print a PDF of the September calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  September Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

Subscribe to our Monthly Briefing.

Close Bitnami banner
Bitnami