9th largest consumer spending event of the year //

Halloween brings out the kid in all of us with an opportunity to disguise ourselves in costumes and indulge in sweet treats. Each year manufacturers, retailers, and consumers find bigger and better ways to get in the spirit of things. Halloween is Tuesday, October 31, 2023.

Consumer Insights

The National Retail Foundation (NRF) lists Halloween as #9 on their list of top consumer spending events. Here’s what they learned about consumer buying plans in their 2023 survey. 

According to the NRF, in 2023 Halloween spending is expected to reach a record $12.2 billion. The leading sources of inspiration for these purchases continues to be online searches (37%), within a retail store or costume shop (28%), and friends and family (20%).



The NRF’s survey tells us that roughly 45% of consumers celebrating Halloween plan to begin shopping for it before October. In historical Google Trends data from 2022 we see that once we pass September 1st online demand for Halloween costumes steadily grows until it drastically spikes the day before the holiday.

Marketing Resources

We’ve curated some Halloween quotes and images to spark ideas as you begin your promotional planning.


Halloween Hashtags

Join the celebration with relevant hashtags. Popular hashtags include: #halloween #happyhalloween #pumpkin #trickortreat #horror #spooky #art #cosplay #makeup #halloweenmakeup #horrormovies #october #halloweencostume #scary #creepy #costume #halloweendecor


Halloween Images

Tricks and treats abound in our curated selection of free photos from Unsplash, below is a sample.

Click below to view and download photos from our full Unsplash Halloween photo collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Halloween Quotes

Set a tone of chills and thrills with Halloween quotes and sayings.


“A person should always choose a costume which is in direct contrast to her own personality.” —Lucy Van Pelt, It’s the Great Pumpkin, Charlie Brown

“Double, double toil and trouble; Fire burn and cauldron bubble.” —William Shakespeare

“On Halloween you get to become anything that you want to be.” —Ava Dellaira

“There is something haunting in the light of the moon.” —Joseph Conrad

“Every day is Halloween isn’t it? For some of us.” —Tim Burton

“I put a spell on you because you’re mine.” —Jay Hawkins

“My darling girl, when are you going to realize that being normal is not necessarily a virtue? It rather denotes a lack of courage.” —Aunt Frances, Practical Magic

I’m the ghost with the most, babe.” —Betelgeuse, Beetlejuice

“By the pricking of my thumbs, something wicked this way comes.” —William Shakespeare, Macbeth

“Magic is really very simple. All you’ve got to do is want something and then let yourself have it.” —Aggie Cromwell from Halloweentown

“I love Halloween, and I love that feeling: the cold air, the spooky dangers lurking around the corner.”—Evan Peters

“Just because I cannot see it, doesn’t mean I can’t believe it!” —Jack Skellington in The Nightmare Before Christmas

“Be afraid… be very afraid.” —The Fly

“Halloween was confusing. All my life my parents said, ‘Never take candy from strangers.’ And then they dressed me up and said, ‘Go beg for it.’ I didn’t know what to do! I’d knock on people’s doors and go, ‘Trick or treat… no thank you.’” —Rita Rudner

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