9th largest consumer spending event of the year //

Halloween brings out the kid in all of us with an opportunity to disguise ourselves in costumes and indulge in sweet treats. Each year manufacturers, retailers, and consumers find bigger and better ways to get in the spirit of things. Halloween is Monday, October 31, 2022.

Consumer Insights

The National Retail Foundation (NRF) lists Halloween as #9 on their list of top consumer spending events. Here’s what they learned about consumer buying plans in their 2021 survey.

Where does the money go? Here are the top categories of purchases ranked by planned spending per person in 2021: 1. Costumes   2.  Decorations  3. Candy  4. Greeting Cards.

Discount stores and specialty Halloween and costume stores topped the list of planned places to shop in 2021.

 

Timing

The NRF’s survey tells us that roughly 9% of consumers begin shopping for Halloween before September, which aligns with the data we are seeing in Google Trends. Once we pass September 1st online demand for Halloween costumes steadily grows until it drastically spikes the day before the holiday.

Halloween Retail Promotions

Manufacturers and retailers always have a lot of fun with the holiday and continue to innovate to drive more consumer engagement. Here are our two favorite promotions from last year.

In 2021, Heinz introduced Tomato Blood Ketchup billing it as “the creepiest condiment.” Heinz introduced the limited-edition packaging as part of a “full Halloween experience” that included a pop-up store in Los Angeles which featured merchandise and interactive “drip stations” so visitors could create costumes using Heinz Tomato Blood Ketchup as fake blood. Heinz also releasing a Heinz Tomato Blood Costume Kit, which included Heinz Tomato Blood Ketchup, makeup, tattoos, rhinestones, vampire fangs and “spooky eyelashes.”

In 2021, Butterfinger introduced funny, catchy campaign aimed at parents encouraging them to “Turn yourself in” if they are guilty of stealing their child’s Butterfinger hard earned from trick-or-treating. The “Butterfinger Case Files” invited parents who ‘fessed up to submit their mug shot for a chance to win a $25,000 prize.

 

Marketing Resources

We’ve curated some Halloween quotes and images to spark ideas as you begin your promotional planning.

 

Halloween Hashtags

Join the celebration with relevant hashtags. Popular hashtags include: #halloween #happyhalloween #pumpkin #trickortreat #horror #spooky #art #cosplay #makeup #halloweenmakeup #horrormovies #october #halloweencostume #scary #creepy #costume #halloweendecor

 

Halloween Images

Tricks and treats abound in our curated selection of free photos from Unsplash, below is a sample.

Click below to view and download photos from our full Unsplash Halloween photo collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Halloween Quotes

Set a tone of chills and thrills with Halloween quotes and sayings.

 

“A person should always choose a costume which is in direct contrast to her own personality.” —Lucy Van Pelt, It’s the Great Pumpkin, Charlie Brown

“Double, double toil and trouble; Fire burn and cauldron bubble.” —William Shakespeare

“On Halloween you get to become anything that you want to be.” —Ava Dellaira

“There is something haunting in the light of the moon.” —Joseph Conrad

“Every day is Halloween isn’t it? For some of us.” —Tim Burton

“I put a spell on you because you’re mine.” —Jay Hawkins

“My darling girl, when are you going to realize that being normal is not necessarily a virtue? It rather denotes a lack of courage.” —Aunt Frances, Practical Magic

I’m the ghost with the most, babe.” —Betelgeuse, Beetlejuice

“By the pricking of my thumbs, something wicked this way comes.” —William Shakespeare, Macbeth

“Magic is really very simple. All you’ve got to do is want something and then let yourself have it.” —Aggie Cromwell from Halloweentown

“I love Halloween, and I love that feeling: the cold air, the spooky dangers lurking around the corner.”—Evan Peters

“Just because I cannot see it, doesn’t mean I can’t believe it!” —Jack Skellington in The Nightmare Before Christmas

“Be afraid… be very afraid.” —The Fly

“Halloween was confusing. All my life my parents said, ‘Never take candy from strangers.’ And then they dressed me up and said, ‘Go beg for it.’ I didn’t know what to do! I’d knock on people’s doors and go, ‘Trick or treat… no thank you.’” —Rita Rudner

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