October 2021

Take a cue from nature, it’s time for a change. Our October 2021 briefing includes a printable calendar of popular holidays and occasions, consumer insights, and marketing resources so you can sort out your plans. 

July Calendar featured cherry pie

Photo offered for free use by Sašo Tušar on Unsplash

October Holidays & Observances

National Bullying Prevention Month#BullyingPreventionMonth
National Disability Employment Awareness Month#NDEAM
LGBT+ History Month#LGBTHistoryMonth
Breast Cancer Awareness Month#BreastCancerAwareness
1F🌎International Day of Older Persons#UNDOP
International Coffee Day#InternationalCoffeeDay
World Vegetarian Day#WorldVegetarianDay
World Smile Day#WorldSmileDay
Manufacturing Day#MFGDay
2Sa🌎International Day Of Non-Violence#InternationalDayOfNonviolence
3SuNational Techies Day#TechiesDay
4M🌎World Space Week (Oct. 4-10)#WorldSpaceWeek
🌎World Habitat Day#WorldHabitatDay
National Taco Day#NationalTacoDay
5Tu🌎World Teachers' Day#WorldTeachersDay
7ThNavaratri (Oct. 7 – 15)#Navratri
9Sa🌎World Post Day#PostDay
🌎World Migratory Bird Day#WorldMigratoryBirdDay
10Su🌎World Mental Health Day#WorldMentalHealthDay
11M🌎International Day of the Girl#DayOfTheGirl
🇺🇸Columbus Day (Regional Holiday)#ColumbusDay
National Coming Out Day#NationalComingOutDay
Indigenous People's Day#IndigenousPeoplesDay
13W🌎International Day for Disaster Risk Reduction#IDDR
14ThNational Dessert Day#DessertDay
15F🌎International Day of Rural Women#RuralWomen
Pregnancy & Infant Loss
Remembrance Day
Global Handwashing Day#GlobalHandwashingDay
Dasara/Dussehra - Hindu#Dasara #DussehraWishes
16Sa🌎World Food Day#FoodDay
National Boss Day#NationalBossDay
17Su🌎International Day For The Eradication Of Poverty#EndPoverty
National Pasta Day#NationalPastaDay
18MMawlid al-Nabi - Islamic (Oct. 18 - 19)#Mawlid
20WGur-Gaddi Guru Granth Sahib - Sikh#GuruGranthSahib
21ThReptile Awareness Day#ReptileAwarenessDay
24Su🌎United Nations Day#UNDay
🌎World Development Information Day#DevInfoDay
🌎Disarmament Week (Oct. 24 - 30)#LetsTalkNukes
25MGreasy Foods Day#GreasyFoodsDay
27W🌎World Day for Audiovisual Heritage#AudiovisualHeritage
30SaNational Publicist Day#NationalPublicistDay
Checklist Day#ChecklistDay
31Su🌎World Cities Day#WorldCitiesDay
Reformation Day#ReformationDay
🇺🇸United States Federal Holiday
🌎United Nations Observance

About October

October is the 10th month of the year and the 2nd month of fall. According to Tripsavvy the best times to view the fall colors are near the end of September in the far north, the beginning of October in the White Mountain region, and the middle of October in the south. Get out and soak it up while you can as this year the airways and internet will be overflowing with political ads and opinions as campaigning heats up for Election Day on November 2nd.

Top Consumer Spending Events

Who doesn’t like candy? 95% of consumers plan to spend on sweets for Halloween which comes in 9th on the National Retail Federation’s (NRF) list of top annual consumer spending events.

However, consumers aren’t only interested in tricks and treats at this time, according to the NRF 39% of consumers typically start shopping for the winter holidays before November. After, the next rush of spending will happen on Thanksgiving weekend with shopping continuing through December.

View the planners below for insights and resources:



9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up and indulge in sweet treats. While the ongoing pandemic will certainly affect people's plans for trick or treating and large gatherings...

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Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been considered the official start of the holiday shopping season for the vast majority. However, this year it's been noted that holiday shopping...

read more

October Symbology

Featuring October symbology is a simple way to suggest personalized birthday gifts.

  • October’s birthstones are the tourmaline and opal.
  • Its birth flower is the calendula.
  • The zodiac signs for the month of October are Libra (scales) until October 21 and Scorpio (scorpion) October 22 onwards.

Printable October Calendar

Click to download and print a PDF of the  October calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  October Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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