Take a cue from nature, it’s time for a change. Our October 2021 briefing includes a printable calendar of popular holidays and occasions, consumer insights, and marketing resources so you can sort out your plans.
October Holidays & Observances
|National Bullying Prevention Month||#BullyingPreventionMonth|
|National Disability Employment Awareness Month||#NDEAM|
|LGBT+ History Month||#LGBTHistoryMonth|
|Breast Cancer Awareness Month||#BreastCancerAwareness|
|1||F||🌎||International Day of Older Persons||#UNDOP|
|International Coffee Day||#InternationalCoffeeDay|
|World Vegetarian Day||#WorldVegetarianDay|
|World Smile Day||#WorldSmileDay|
|2||Sa||🌎||International Day Of Non-Violence||#InternationalDayOfNonviolence|
|3||Su||National Techies Day||#TechiesDay|
|4||M||🌎||World Space Week (Oct. 4-10)||#WorldSpaceWeek|
|🌎||World Habitat Day||#WorldHabitatDay|
|National Taco Day||#NationalTacoDay|
|5||Tu||🌎||World Teachers' Day||#WorldTeachersDay|
|7||Th||Navaratri (Oct. 7 – 15)||#Navratri|
|9||Sa||🌎||World Post Day||#PostDay|
|🌎||World Migratory Bird Day||#WorldMigratoryBirdDay|
|10||Su||🌎||World Mental Health Day||#WorldMentalHealthDay|
|11||M||🌎||International Day of the Girl||#DayOfTheGirl|
|🇺🇸||Columbus Day (Regional Holiday)||#ColumbusDay|
|National Coming Out Day||#NationalComingOutDay|
|Indigenous People's Day||#IndigenousPeoplesDay|
|13||W||🌎||International Day for Disaster Risk Reduction||#IDDR|
|14||Th||National Dessert Day||#DessertDay|
|15||F||🌎||International Day of Rural Women||#RuralWomen|
|Pregnancy & Infant Loss|
|Global Handwashing Day||#GlobalHandwashingDay|
|Dasara/Dussehra - Hindu||#Dasara #DussehraWishes|
|16||Sa||🌎||World Food Day||#FoodDay|
|National Boss Day||#NationalBossDay|
|17||Su||🌎||International Day For The Eradication Of Poverty||#EndPoverty|
|National Pasta Day||#NationalPastaDay|
|18||M||Mawlid al-Nabi - Islamic (Oct. 18 - 19)||#Mawlid|
|20||W||Gur-Gaddi Guru Granth Sahib - Sikh||#GuruGranthSahib|
|21||Th||Reptile Awareness Day||#ReptileAwarenessDay|
|24||Su||🌎||United Nations Day||#UNDay|
|🌎||World Development Information Day||#DevInfoDay|
|🌎||Disarmament Week (Oct. 24 - 30)||#LetsTalkNukes|
|25||M||Greasy Foods Day||#GreasyFoodsDay|
|27||W||🌎||World Day for Audiovisual Heritage||#AudiovisualHeritage|
|30||Sa||National Publicist Day||#NationalPublicistDay|
|31||Su||🌎||World Cities Day||#WorldCitiesDay|
|🇺🇸||United States Federal Holiday|
|🌎||United Nations Observance|
October is the 10th month of the year and the 2nd month of fall. According to Tripsavvy the best times to view the fall colors are near the end of September in the far north, the beginning of October in the White Mountain region, and the middle of October in the south. Get out and soak it up while you can as this year the airways and internet will be overflowing with political ads and opinions as campaigning heats up for Election Day on November 2nd.
Top Consumer Spending Events
Who doesn’t like candy? 95% of consumers plan to spend on sweets for Halloween which comes in 9th on the National Retail Federation’s (NRF) list of top annual consumer spending events.
However, consumers aren’t only interested in tricks and treats at this time, according to the NRF 39% of consumers typically start shopping for the winter holidays before November. After, the next rush of spending will happen on Thanksgiving weekend with shopping continuing through December.
View the planners below for insights and resources:
9th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up and indulge in sweet treats. While the ongoing pandemic will certainly affect people's plans for trick or treating and large gatherings...
Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been considered the official start of the holiday shopping season for the vast majority. However, this year it's been noted that holiday shopping...
Featuring October symbology is a simple way to suggest personalized birthday gifts.
- October’s birthstones are the tourmaline and opal.
- Its birth flower is the calendula.
- The zodiac signs for the month of October are Libra (scales) until October 21 and Scorpio (scorpion) October 22 onwards.
Printable October Calendar
Click to download and print a PDF of the October calendar with all holidays and occasions listed above.
If you embed on your site, we simply ask for credit and a link back → October Calendar by Annum.
Regarding the Holidays and Occasions We Have Chosen
Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic, and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.
If you are interested in finding more occasions to commemorate here are a few resources:
- Full list of United Nations International Days, Weeks, Years, Decades
- National Day Calendar tracks nearly 1500 national days, weeks, and months
- National Today has a search function to find days that align with your brand and category
Note that Bahá’í, Jewish, and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.