October 2020

Take a cue from nature, it’s time for a change. Our October 2020 briefing includes a printable calendar of popular holidays and occasions, consumer insights and marketing resources so you can sort out your plans. 

July Calendar featured cherry pie

Photo offered for free use by Sašo Tušar on Unsplash

October Holidays & Observances

National Bullying Prevention Month#BullyingPreventionMonth
National Disability Employment Awareness Month#NDEAM
LGBT History Month#LGBTHistoryMonth
Breast Cancer Awareness Month#BreastCancerAwareness
1Th🌎International Day of Older Persons#UNDOP
International Coffee Day#InternationalCoffeeDay
World Vegetarian Day#WorldVegetarianDay
2F🌎International Day Of Non-Violence#InternationalDayOfNonviolence
World Smile Day#WorldSmileDay
Manufacturing Day#MFGDay
3SaSukkot (October 3–9)#Sukkot
National Techies Day#TechiesDay
4Su🌎World Space Week (October 4-10)#WorldSpaceWeek
National Taco Day#NationalTacoDay
5M🌎World Teacher's Day#WorldTeachersDay
🌎World Habitat Day#WorldHabitatDay
9F🌎World Post Day#PostDay
10Sa🌎World Mental Health Day#WorldMentalHealthDay
🌎World Migratory Bird Day#WorldMigratoryBirdDay
Shemini Atseret#SheminiAtzeret
11Su🌎International Day of the Girl#DayOfTheGirl
National Coming Out Day#NationalComingOutDay
Simchat Torah#SimchatTorah
12M🇺🇸Columbus Day (Regional Holiday)#ColumbusDay
Indigenous People's Day#IndigenousPeoplesDay
13Tu🌎International Day for Disaster Risk Reduction#IDDR
Amazon Prime Day#primeday
14WNational Dessert Day#DessertDay
15Th🌎International Day of Rural Women#RuralWomen
Pregnancy & Infant Loss Remembrance Day#PregnacyInfantLoss
Global Handwashing Day#GlobalHandwashingDay
16F🌎World Food Day#FoodDay
National Boss Day#NationalBossDay
17Sa🌎International Day For The Eradication Of Poverty#EndPoverty
Navaratri (October 17–25)#Navratri
National Pasta Day#NationalPastaDay
18SuBirth Of The Báb#BirthOfTheBáb
19MBirth Of Bahá'u'lláh#BirthofBahá'u'lláh
20TuGur-Gaddi Guru Granth Sahib#GuruGranthSahib
🌎World Statistics Day#StatisticsDay
21WReptile Awareness Day#ReptileAwarenessDay
24Sa🌎United Nations Day#UNDay
🌎World Development Information Day#DevInfoDay
🌎Disarmament Week (October 24-30)#LetsTalkNukes
25SuDasara/Dussehra#Dasara #DussehraWishes
Greasy Foods Day#GreasyFoodsDay
27Tu🌎World Day for Audiovisual Heritage#AudiovisualHeritage
29ThMawlid al-Nabi#Mawlid
30FNational Publicist Day#NationalPublicistDay
Checklist Day#ChecklistDay
31Sa🌎World Cities Day#WorldCitiesDay
Reformation Day#ReformationDay
🇺🇸United States Federal Holiday
🌎United Nations Observance

About October

October is the 10th month of the year and the 2nd month of fall. According to Tripsavvy the best times to view the fall colors are near the end of September in the far north, the beginning of October in the White Mountain region, and the middle of October in the south. Get out and soak it up while you can as this year the airways and internet will be overflowing with political ads and opinions as campaigning heats up for Election Day on November 3rd.

Top Consumer Spending Events

Who doesn’t like candy? 95% of consumers plan to spend on sweets for Halloween which comes in 10th on the National Retail Federation’s (NRF) list of top annual consumer spending events.

However, consumers aren’t only interested in tricks and treats at this time, according to the NRF 39% of consumers typically start shopping for the winter holidays before November.  We’re expecting the first big surge to be October 13th and 14th in response to Amazon’s rescheduled Prime Day. Then the next rush of spending will come in Thanksgiving weekend with shopping continuing through December.

View the planners below for insights and resources:



10th largest consumer spending event of the year //Halloween brings out the kid in all of us with an opportunity to play dress up and indulge in sweet treats. While the ongoing pandemic will certainly affect people's plans for trick or treating and large parties this...

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Winter Holidays

Winter Holidays

Q4 winter holidays are the #1 consumer spending event of the year //Thanksgiving and the following weekend have typically been considered the official start of the holiday shopping season for the vast majority. However, this year it's been noted that holiday shopping...

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October Symbology

Featuring October symbology is a simple way to suggest personalized birthday gifts.

  • October’s birthstones are the tourmaline and opal.
  • Its birth flower is the calendula.
  • The zodiac signs for the month of October are Libra (scales) until October 21 and Scorpio (scorpion) October 22 onwards.

Printable October Calendar

Click to download and print a PDF of the  October calendar with all holidays and occasions listed above.

If you embed on your site, we simply ask for credit and a link back →  October Calendar by Annum. 

Regarding the Holidays and Occasions We Have Chosen

Our goal in creation of these calendars is to make marketing planning easier. So, in order to keep things simple we have chosen to focus on the top 12 consumer spending events as identified by the National Retail Federation; U.S. Federal Holidays; significant religious, ethnic and cultural holidays that represent the diversity of the U.S. population as identified by ADL; and popular hashtag holidays that provide an opportunity for a natural business tie-in.

If you are interested in finding more occasions to commemorate here are a few resources:

Note that Bahá’í, Jewish and Islamic holidays begin at sundown the previous day and end at sundown on the date listed.

Stay focused and on schedule with your marketing efforts.

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