6th largest consumer spending event of the year //

Easter arrives on April 17th in 2022. It is observed with religious services commemorating the resurrection of Jesus from the dead and celebrated widely with egg decorating, Easter baskets, bunnies, egg hunts, and family gatherings.   It is a moveable feast that falls in either March or April based on a lunisolar calendar.

Consumer Insights

The National Retail Federation (NRF) surveys consumers annually about their Easter purchase plans.

After most Easter plans were affected by the pandemic, consumers were enthusiastic to celebrate Easter 2021 with purchasing plans rising. Almost half of adults planned to visit family in person as we saw people getting vaccinated. As we transition into 2022 we have high hopes of more in-person holiday celebrations.

Timing

As the pandemic became a reality and shut downs swept the nation, consumers looked online for their needs. Google trends shows us that in the third week of March searches for Easter candy began ramping up, with spikes the week before and day of, as consumers made plans to ensure they would get what they needed in time to maintain their Easter traditions.

Retail Promotions

In 2020 retailers responded to their employees and communities needs. From the NRF, “Stores like Trader Joe’s, Lowe’s, Sprouts Farmers Markets and BJ’s Wholesale Club are closing their doors on Easter Sunday to give essential employees a break and time at home to celebrate with their families. Some small businesses are stepping up to give communities a hand in planning socially distant egg hunts, and offering contact-less order pickups and fun ideas for DIY decor and stay-at-home celebrations.”

Marketing Resources

To help you pull together your promotional content and marketing materials quickly we’ve curated  some resources to inspire your planning.

Easter Hashtags

Help your content get discovered on social media with relevant hashtags. Popular hashtags include: #eastersunday #happyeaster #easter #easterbunny #chocolatebunny #easteregghunt #easterbasket

Easter Themed Pictures

There are a number of wonderful websites that offer free photos for both commercial and noncommercial use, one of our favorites is Unsplash. Below is a small selection of the images we have curated for Easter themed content. 

Click below to view and download free photos from our full Unsplash Collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Easter Quotes and Sayings

Celebrate the hope that Easter brings with quotes and sayings.

“That is one good thing about this world…there are always sure to be more springs.” — L.M. Montgomery

“Let everything you do be done in love.” — 1 Corinthians 16:14

“Where flowers bloom so does hope.” — Lady Bird Johnson

“The resurrection gives my life meaning and direction and the opportunity to start over no matter what my circumstances.” — Robert Flatt

“A flower blossoms for its own joy.” — Oscar Wilde

“Blessed are those who have not seen and have yet believed.” — John 20:29

“Christ the Lord is risen today, sons of men and angels say. Raise your joys and triumphs high; sing, ye heavens and Earth reply.” — Charles Wesley

“Our Lord has written the promise of resurrection, not in books alone, but in every leaf in springtime.” — Martin Luther

“The Earth laughs in flowers.” — Ralph Waldo Emerson

“I still believe in Santa, the Easter Bunny, the Tooth Fairy and true love. Don’t even try to tell me different.” — Dolly Parton

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