6th largest consumer spending event of the year //

Easter arrives on March 31st in 2024. It is observed with religious services commemorating the resurrection of Jesus from the dead and celebrated widely with egg decorating, Easter baskets, bunnies, egg hunts, and family gatherings.   It is a moveable feast that falls in either March or April based on a lunisolar calendar.

Consumer Insights

The National Retail Federation (NRF) surveys consumers annually about their Easter purchase plans. These results are from 2023. They had not yet published the results from their 2024 survey at the time of our March briefing.

Candy and food top the list with 90 and 89% of consumers planning purchases in these categories. 65% plan to purchase gifts as well. Of note roughly half will be spending on new Easter outfits.


Historical Google trends data shows us that in the first week of April 2023 searches for Easter candy began ramping up, with spikes the week before and day of (April 9th in 2023), as consumers made plans to ensure they would get what they needed in time to maintain their Easter traditions.

Marketing Resources

To help you pull together your promotional content and marketing materials quickly we’ve curated  some resources to inspire your planning.

Easter Hashtags

Help your content get discovered on social media with relevant hashtags. Popular hashtags include: #eastersunday #happyeaster #easter #easterbunny #chocolatebunny #easteregghunt #easterbasket

Easter Themed Pictures

There are a number of wonderful websites that offer free photos for both commercial and noncommercial use, one of our favorites is Unsplash. Below is a small selection of the images we have curated for Easter themed content. 

Click below to view and download free photos from our full Unsplash Collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Easter Quotes and Sayings

Celebrate the hope that Easter brings with quotes and sayings.

“That is one good thing about this world…there are always sure to be more springs.” — L.M. Montgomery

“Let everything you do be done in love.” — 1 Corinthians 16:14

“Where flowers bloom so does hope.” — Lady Bird Johnson

“The resurrection gives my life meaning and direction and the opportunity to start over no matter what my circumstances.” — Robert Flatt

“A flower blossoms for its own joy.” — Oscar Wilde

“Blessed are those who have not seen and have yet believed.” — John 20:29

“Christ the Lord is risen today, sons of men and angels say. Raise your joys and triumphs high; sing, ye heavens and Earth reply.” — Charles Wesley

“Our Lord has written the promise of resurrection, not in books alone, but in every leaf in springtime.” — Martin Luther

“The Earth laughs in flowers.” — Ralph Waldo Emerson

“I still believe in Santa, the Easter Bunny, the Tooth Fairy and true love. Don’t even try to tell me different.” — Dolly Parton

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