A top annual consumer spending event //

St. Patrick’s Day, also known as the Feast of St. Patrick, is a long standing cultural and religious celebration occurring annually on March 17th. It both commemorates Saint Patrick and celebrates the heritage and culture of the Irish who mark the event with parades, festivals and the wearing of green.

Consumer Insights

The National Retail Federation (NRF) lists St. Patrick’s Day at number 11 in their list of top annual consumer spending events. Below is some information from their St. Patrick’s Day consumer survey in 2020.

Just over half of US adults planned to celebrate in 2020 with expected spending ever on the rise. Top spending categories: 1. Food   2. Beverages   3. Apparel or accessories   4. Decorations    5. Candy     6. Greeting cards    7. Gifts   

Timing

Interest in St. Patrick’s Day begins in February for those who plan ahead and becomes steady in March with of course a big spike the day of as revelers look to partake in the celebration. It’s good to note that when it falls on a weekend, more tend to join in on the fun.

Retail Promotions

Along with main street parades, bars and restaurants are the hosts for St. Patrick’s day with green beer flowing and features on typical Irish fare such as cornbeef and cabbage. Party goers revel in green attire,  hats, t-shirts and buttons with shamrocks proclaiming their Irish heritage or at least their allegiance for one day. Leading up to the day retailers promote everything green with promises of the luck o’ the Irish with each purchase.

Marketing Resources

To help you pull together your promotional content and marketing materials quickly we’ve curated  some resources to inspire your planning.

St. Patrick’s Day Hashtags

Help your content get discovered on social media with relevant hashtags. Popular hashtags include: #stpatricksday #stpattysday #kissmeimirish #irish #luckoftheirish #shamrock #greenbeer

St. Patrick’s Day Themed Pictures

There are a number of wonderful websites that offer free photos for both commercial and noncommercial use, one of our favorites is Unsplash. Below is a small selection of the images we have curated for St. Patrick’s Day themed content. 

Click below to view and download free photos from our full Unsplash Collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Irish Quotes and Sayings

Get in the spirit of St. Patrick’s Day with Irish quotes and sayings.

May your blessings outnumber the shamrocks that grow. And may trouble avoid you wherever you go. – Irish Blessing

“For the whole world is Irish on the Seventeenth o’ March!” – Thomas Augustine Daly

May the road rise up to meet you. May the wind be always at your back. – Irish Blessing

“Ireland is a land of poets and legends, of dreamers and rebels.” – Nora Roberts

“St. Patrick’s Day is an enchanted time — a day to begin transforming winter’s dreams into summer’s magic.” – Adrienne Cook

A good friend is like a four-leaf clover, hard to find and lucky to have. – Irish Proverb

“Luck is believing you’re lucky.” Tennessee Williams

May your pockets be heavy and your heart be light, may good luck pursue you each morning and night. – Irish Blessing

 

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