The official start of the holiday shopping season //

Thanksgiving is a Federal Holiday which began as a day of giving thanks for the blessing of the harvest and the previous year. It is celebrated on the fourth Thursday of November when families and friends gather for Thanksgiving dinner which typically includes roast turkey, stuffing, mashed potatoes, gravy, cranberry sauce, green bean casserole, and pumpkin pie. Thanksgiving falls on Thursday, November 24th in 2023.

Consumer Insights

Thanksgiving is also considered the official start of the holiday shopping season. The National Retail Foundation (NRF) lists the winter holidays as #1 on their list of top consumer spending events. Visit our Winter Holidays page for an overview of consumer buying insights related to Q4.

Marketing Resources

Get a jump start on your promotional content and marketing materials with the following resources.


Thanksgiving Hashtags

Join the celebration with relevant hashtags. Popular hashtags include: #thanksgiving #love #thankful #family #friendsgiving #blessed #turkey #happythanksgiving #grateful #turkeyday #gratitude #feast 

Get found by shoppers by tying into promotional hashtags: #blackfriday #smallbusinesssaturday #cybermonday


Thanksgiving Images

View our curated selection of free photos from Unsplash, below is a sample.

Click below to view and download photos from our full Unsplash Thanksgiving photo collection. Find out more about their free to use license and how to give the photographer credit, not required, but appreciated.

Thanksgiving Quotes

Set a tone of gratitude with Thanksgiving themed quotes and sayings.


“Thanksgiving reminds us that no matter what befalls us in life, we can take the charred remnants and we can reconstruct a life unimaginably richer than that from which the shards and pieces fell.”– Craig D. Lounsbrough

“He who thanks but with the lips Thanks but in part; The full, the true Thanksgiving Comes from the heart.”– J.A. Shedd

“My fondest memories are generally the day after Thanksgiving. I get the total decorating Christmas itch.”– Katharine McPhee

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”– Melody Beattie

“It’s not too much food. This is what we’ve been training for our whole lives. This is our destiny, this is our finest hour.”– Lorelai Gilmore in Gilmore Girls

“It has been an unchallengeable American doctrine that cranberry sauce, a pink goo with overtones of sugared tomatoes, is a delectable necessity of the Thanksgiving board and that turkey is uneatable without it.”– Alistair Cooke

“I suppose I will die never knowing what pumpkin pie tastes like when you have room for it.”– Robert Brault

“If you are really thankful, what do you do? You share.”– W. Clement Stone

“I’m from Canada, so Thanksgiving to me is just Thursday with more food. And I’m thankful for that.”– Howie Mandel

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